Packaging & Album Art MusicWiz

What is cover art? Obviously, an album cover is the artwork on the front packaging of a commercially released audio recording. This could be in the form of: an old-school record a CD single or album a DVD a box set the image that comes with a digital download of a track or whole album

The cover serves 4 main purposes: 1)To advertise the contents of the music product 2)To convey the artistic aspirations of the original artists 3)To serve as a primary image in the promotional efforts surrounding the product, as an identifiable image associated with it 4)To serve as part of the protective sleeve

Get a Pen and Paper… You are about to see 7 different examples of successful and famous pieces of cover art. Your job is to: 1)Write what you think are the key reasons why each of these covers has proven to be a successful marketing tool for the artist/s 2)Explain how you might use similar techniques in your group’s attempt at creating cover art

This is a paper and pen in action… You should look like this during the next slide…

Nirvana Nevermind

The Beatles Sgt Peppers Lonely Hearts Club Band

Pink Floyd The Dark Side Of The Moon

Radiohead Hail to the Thief

The Jimi Hendrix Experience Axis: Bold As Love

Bjork Medulla

MetallicaMetallica