Design Principles Mrs. Levi

Think about it…… Who creates advertisements? Why do they look like that?

Design Principles are…. Rules of design used to create an ad Arrangement of one or more elements for a purpose Ways to organize text and graphics

8 Design Principles Alignment Balance Repetition & Consistency Contrast & Color Font Directional Flow –Z PatternZ Pattern Proximity Focus –White spaceWhite space Select one of the Design Principles from the list. After learning the principles come back the Home Page and click another from the list until you finish all 8 Design Principles.

Alignment Alignment is the placement of text and graphics so they line up on the page. –Creates order –Organizes page elements –Group items –Create visual connections

Question: Alignment The different types of alignment are: Choose one: a)Right align, left Align, center align, justificationRight align, left Align, center align, justification b)Center Align, Right, left align, all over alignCenter Align, Right, left align, all over align c)Justification and horizontalJustification and horizontal d)All of the aboveAll of the above

SORRY!!!  Continue to next slide for answer.

Correct Answer! a) Right align, Left align, Center align, Justification Right align! Left Align! Center Align justify justify justify justify justify justify justify justify justify justify justify justify justify justify justify justify justify justify justify

Balance Balance can be: Symmetrical Asymmetrical Radial Symmetrical balance is mirror image balance. Asymmetrical balance –-several smaller items on one side are balanced by a large item on the other side Radial balance- –All elements radiate out from a center point in a circular fashion.

Balance Radial Asymmetrical Symmetrical

Question: Balance The picture is: a)RadialRadial b)SymmetricalSymmetrical c)AsymmetricalAsymmetrical d)None of the aboveNone of the above Choose your answer above

Correct Answer!! b) Symmetrical You could draw a line down the center of the church and it would be balanced on each side.

Repetition Using the same or similar elements throughout your design –Logos –Images –Titles –Colors

Repetition Repetition Repetition Repeatedly seeing something helps you to remember it! –Takes 3 or more formats to stick! What makes you read an ad? –Less than 3 seconds for reader to decide to read the piece Will you read it again? –Read 1 time, 3X as likely to read it again Consistency is recognizable and sticks!

Example : Repetition South America America Taiwan

Contrast and Color Do’s and Don’ts: Use color in key words for added emphasis Use color to organize a page Use color to organize information in graphs, pie charts and tables Increase the impact of your visual with color

Contrast and Color Continued… Use color to portray emotions Add color to the most important subject in a photograph to direct the reader’s eye Don’t use color on thin font styles

Font Font should simplify language When using fonts, only emphasize the words that need to be emphasized. If you use too many fonts, ideas are lost and the message becomes very hard to read.

Typeface should match the image you are going to create Halloween Poster Wedding Old English Birthday Party Resume Font (typeface)

Serif vs. Sans Serif I started on my homework but my pen ran out of ink. My hamster ate my homework. My computer's on the blink. I accidentally dropped it in the soup my mom was cooking. s s Feet No Feet Serif San Serif

Question: Font The statement below is an example of what type of font? Design is key! Choose One below: SERIF SAN SERIF SERIF SAN SERIF

Correct Answer!! Design is key! Serif Font have Feet!!!

Which house is for sale?

Proximity D i s t a n c e between words, sentences, pictures, titles, headings, subheadings, etc. RULES: Do: –Create a relationship among elements with close proximity. –Use WHITE SPACE to draw attention to something

Now, which house is for sale? Now you can see which is For Sale because the proximity is closer! THIS ONE !!!

Proximity Don’t : –Stick things in the corners or in the middle to fill empty space –Put too many separate elements on a page –Leave equal amounts of white space between elements –Put elements close together that don’t belong together!

Focus Elements used to attract the reader’s eyes. This design is a good example of FOCUS because the designer used a dull background and put the turquoise bracelet at the very front.

White Space It calls attention to something Blank space free of text or graphics DON'T confuse white space with dead space. White space is intentional; dead space is not. Dead space is merely empty pockets of space without a purpose. TEACH

True or False: This is an example of White Space Choose One: TRUE FALSE

Correct Answer!! TRUE White Space can be any color

Directional Flow Positioning elements to draw the reader’s eyes through the document.

Z-Pattern When scanning a paper the eyes have a tendency to move in a Z pattern.

1.What message do these fonts convey? 2.How does the color impact your thoughts? 3.Which one would you want to eat, based on their logo’s appearance?

Your DP Ad Project DAY 1 1.In Groups of 4 or 8 2. Divide the 8 principles between group members. Each will be responsible for 1 or 2 design principles. 3. Meet with other Members Introduce self Create Group Name Decide how you want to present Powerpoint, Prezi, Magazine, etc???

DAY 2—Group Presentation 4. You can show GOOD and BAD examples to teach your class, use PowerPoint or Prezi. 5. Practice your presentation 6. Present to class