Introduction to the Business Module L 1 Ing. Jiří Šnajdar 2016

Outline 1.Developing a vision 2.Foster sustainable success in a changing world 3.Content and structure of the BM 4.Student tasks and challenges 5.Open questions

BM is an wide platform for a variety of activities and benefits focusing on idea generation and research The project objectives Successful entrepreneurial development is a complex phenomenon which embodies several aspects Business Planning has been the focus of most efforts in recent years and many successful academic modules have focused on this area The early, ‘fuzzy’ phases of idea-management are mostly overlooked We are exclusively focuses on this first phase of the entrepreneurial process and aims to develop value propositions for new entrepreneurial ideas

The project method Goal and Process Develop entrepreneurial ideas with visionary strength and European dimension: a business model – a social innovation – a bridge from A to B Mix students in different groups to achieve diversity Let students work to a challenging schedule and let them be the owner-players of the process Don’t teach students or control their activities but let them learn from process: tutor act as coach

The project method Lectures Group working Research work Discussions, consultation on request and ‘idea check-ups’ with tutor

The project assessment The Output Oral presentation of the ideas and value propositions to a tutor/jury, supported by visual aids The jury can consist of tutor and guests

The project outcomes Benefits include: Experiencing European entrepreneurial challenges Finding and developing new ideas Working in intercultural teams Learning creativity techniques in theory and practice Experiencing project management Experiencing presentation challenges Practicing entrepreneurial networking And other personal challenges, experiences…

Foster sustainable success in a changing world The idea of the course is to built on three factors and developments: The successful enterprise of the future The ‘Business Evolution Process’ Cultural diversity as a facilitator of change

The successful enterprise of the future ! Basic innovations require an adoption to the enterprise-surrounding in order to survive!

! The successful enterprise of the future Challenges of the future Future requires ‚mass customisation‘, the individualised mass product Beside specialist knowledge, knowledge about the context, the environment and the customer is essential People need not come together at the same place to work together, processes will be virtualised – physical disjunction

! The successful enterprise of the future Trends include: Globalisation - growth of traditional companies: the dinosaurs? Virtual (mini) small companies as pioneers of the information society Technical means of mass communication: inter-, intra-, extranet led company-frontiers and structures tend to disappear Economisation of life (and time!) Changing values and orientation

! The successful enterprise of the future Productivity through Information Not any optimal single function counts but their co- ordination Rapid change requires quick learning and de- learning Enterprise as, virtual form of living‘

The successful enterprise of the future Challenge: Change Change is speeding up! Change adopts a new quality: Deterministic change Stochastic change Open Change

The successful enterprise of the future Competitive advantage: Comes through innovation and better serving changing needs Creates the opportunity to lead the market Increases sales and profitability

The successful enterprise of the future Approaches can be: REACTIVE - see what other organisations do and then follow or imitate or PROACTIVE - set the pace and standard and for others to follow or imitate A risky business needing careful, skilful management and environmental scanning

New-To-The-World New Product Lines Product Line Additions Improvements/Revisi ons Repositioned Products Lower-Priced Products Six Categories of New Products Six Categories of New Products

The 8 Stage NPD Process 1 Idea Generation 2 Idea Screening 3 Concept Testing 4 Business Analysis 5 Product Development 6 Test Marketing 7 Commercialisation 8Monitoring+Evaluation

The Future needs Entrepreneurs ! „ We are changing from a managerial society into an entrepreneurial society.“ John Naisbitt

“Managers do things right, leaders do the right things “ (Bennis/Nanus) ManagementLeadership Manager Entrepreneur Rule orientation Result orientation Fulfílling a task Following a vision Shareholder value Stakeholder value Mistakes as stigma Mistakes as investment Administration Learning

Involves understanding: The successful enterprise of the future Networks Markets Hierarchies

Summary Changes in the way we do business increase the significance of entrepreneurship Co-operation and creative problem solving become significantly more important for sustainable entrepreneurial success European diversity is an asset for the development of European entrepreneurship culture