My Brand My WAY BRANDING

“A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name.” - American Marketing Association BRANDING “The essence of one’s own unique story. This is as true for personal branding as it is for business branding. The key, though, is reaching down and pulling out the authentic, unique “you”. Otherwise, your brand will just be a façade.” - Paul Biedermann “The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin Successful branding is what you do, not what you say or show. Successful branding requires your delivering consistently positive experiences for your constituents. It comes from keeping your promises to them, from earning their trust that your brand will do its best at every point of contact to deliver on what they want and expect from you. This trust leads to their choosing your brand again. Successful brands never take their constituents for granted. They never forget that most important to constituents are what’s in it for them, that constituents are distracted, and you must earn their attention. - Jim Siegel

The positive experience your provide through Phone call Post or tweet Webinar Conference call Live event BRANDING THINK ABOUT THESE THINGS WHEN YOU ENGAGE PEOPLE

Three questions to ask and answer when creating your brand identity. BRANDING 1.WHY are you offering this service/product? 2.Why are YOU offering this service/product? 3.Why are you offering THIS service/product?

Before you start thinking that you are not good enough, REMEMBER… BRANDING Apple started in a garage. Facebook was first developed in a dorm room. Juliette "Daisy" Gordon Low assembled 18 girls from Savannah, Georgia. Girl Scouts of the USA has a membership of over 3.2 million girls and adults.

Do not despise these small beginnings, for the L ORD rejoices to see the work begin, to see the plumb line in Zerubbabel’s hand.” Zechariah 4:10 NIV BRANDING NOW MAKE IT PERSONAL Do not despise these small beginnings, for the L ORD rejoices to see the work begin, to see the ________ in ________’s hand.”

Your personal story will shape your brand. Your business is an extension of you. Don’t be a copy cat – BE AUTHENTIC. Your story and your brand will not resonate with everyone but it will resonate with your ideal client. BRANDING

THE GENESIS BRANDING What’s YOUR story?

don’t believe in your story. don’t see the significance of your story. BRANDING If YOU NEITHER WILL YOUR CLIENTS

How did you get started? Why did you get started? What notable events led you to this moment? Who motivates you? What keeps you coming back? What were some of your earliest discoveries of your love of this work? How did it manifest itself? What do you love about what you do? What do you get from your work? BRANDING Your Genesis…

BRANDING Your Genesis… Is the foundation of your brand. The stories and milestones in your life have shaped you into the person you are today. It is these stories that will inspire and motivate you to keep going and will attract your ideal client to your brand. Your story shapes the tone of your brand, the style of engagement on social media and the products and services your provide.