“ Smart Successful Scotland ” Economic Policy Competitiveness Efficiency Effectiveness Adoption Of E-Business “Broadband”Awareness RaisingSupply side.

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Presentation transcript:

“ Smart Successful Scotland ” Economic Policy Competitiveness Efficiency Effectiveness Adoption Of E-Business “Broadband”Awareness RaisingSupply side Global connectionsLife long learning

Market driven Time % change 2003 Aware Connect Publish Interact Transform

Specific Broadband Development Areas  ATLAS - TTE  ATLAS -Bus Park Network  Scottish Borders  Wireless Communities  Powerline Trial  B’band Website  Demonstration Centres  Incentive Scheme Broadband Programme More effective wholesale market (IP Transit) Access to “advanced broadband” in key locations Innovative rural supply solutions Awareness raising and demand stimulation Research and development on new technologies Increased coverage of mass market broadband  Wireless Excellence Network  Demand Analysis  Marketing Programme

TV and Cinema Press and PR campaign Posters / Bill Boards Website +Direct Mail +Radio + Major field Marketing Phase 1 Marketing Mix

ADSL coverage in Scotland ADSL coverage of exchanges already scheduled to be enabled as at 27/04/04 Indicative coverage under Supply side Campaign starts

Scottish Borders Rural Area Network (RAN)

Seminars and Workshops – Managed on-line

On-line Factsheets – specialist knowledge 38 Factsheets 12,000 downloads per month Easy to monitor Easy to track Return on Investment Reach broad business population Easy to keep current

Case Studies Over 200 cast studies Search by sector or free text

Key Issues Political will and policy to action Market focus / responsive strategy Measurement and evaluation Integrated strategy Balance both demand and supply Ethos of delivery

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