1. The Objective One Partnership for Cornwall and the Isles of Scilly
Carleen Kelemen

5. ICT in Cornwall - 1999 poor SME knowledge & capacity for ICT
record of very SME ICT spend
poor digital connectivity to county
no prospect of change

6. Why actnow? A broadband programme was necessary:
to support business regeneration and expansion
act as a catalyst to high growth economic development
find new markets worldwide
increase take-up of eCommerce

7. actnow demand-led Model
Private Sector
Customers
Support
Delivery
Purchase &
Supply
Purchase &
Supply
The Partnership
Funding
Regional & UK Government Bodies
BT plc
Business
Academic
Partner
Cornwall County Council
Partner Matched Funds
EU & Government Funding Bodies
Broadband Infrastructure
Funding
Private Sector Investment

8. e-Adoption Ladder Objective One CUSTOMERS SUPPLIERS e-Business Order
Integration of internal process of a business through ICT
e-Business
A transaction can be completed online by an electronic payment
Order
tracking
Interaction between businesses and customers/suppliers for order placement
Online
payment
CUSTOMERS
Use of e-commerce to support the business relationship
Online Ordering
Establishment of website to publish information
SUPPLIERS
Online Marketing
Use of to send text messages for communication
Message
Late technology adopters
Early technology adopters
Objective One

9. Concept public private partnership:
A - infrastructure investment – 12 exchanges (68%)
B - demand stimulation – driving take-up (3300 SMEs)
business support
investment support

10. 1999 – 0% %

11. Achieving win–win through partnership
Partners need common goal
understanding of each others needs as stakeholders
determination to succeed
to be flexible in their thinking
realistic objectives and measurable outputs
Overall Partnership was catalysed by private sector and enabled by local government involvement
Intellectual capacity enhanced by working with experts
Project paves the way for rapid build of other initiatives
Benefits of programme delivered direct to beneficiaries - not indirectly through buildings and infrastructure
Community ownership
Recognition that organisations were working collaboratively in the community interest

12. Spanish Dreams 2 Reality
Konfidence Ltd
Spanish Dreams 2 Reality
Riviera Produce

13. The Future – The Knowledge Society
help every Cornish business and e-community exploit the power of broadband
help indigenous businesses utilise broadband to improve profitability
to create on-line access to information and learning for all individuals and businesses
to promote environmental and equal opportunities benefits of broadband and ICT
to make Cornwall a European Showcase of flexible and innovative working in a rural economic region
IN PARTNERSHIP

14. Sharing our future