1. Slides 2 & 3 are examples of Global/Regional WFM Submission Slides Note the focus on financials, programs, and industry shorthand.

2. (Template) Insert Title Insert Picture(s)/Charts here 500K Limit Product Type (Grocery, Dairy, Frozen, Bulk) Maximum Unit Cost to WFM (maximum delivered unit cost from distributor + 8% Markup) Suggested Retail Price Gross Margin % Promotional Support Program (Total allowance in form of % and frequency of support) Demo Support Program (# of Stores / Frequency) Exclusivity (None, 60, 90, Control Label) Channel Strategy of Item (Conventional, Natural, Big Box Formats) Manufacturer Launch Date (Month/Year) Selling Points of the products Unique call-outs of the product Key Facts of interest about your company Sustainability / Efficacy/ Packaging / Facts Other attributes Vendor Contact Information (Manufacturer Company, Name, Email, Phone) Scannable Bar Code

3. 3 Grocery $2.85 (Cost +8%) $4.79 (SRP) 40.50% GM 20% Allowance / Quarterly 75 Demo’s / Quarterly (300 Demo’s Total) 90 Day Exclusive 90 Day Exclusive to WFM, followed by one year in Natural Channel, and then open to all channels. January 2013 Method’s WFM Exclusive Line Extension Multi Surface Cleaner and Dish Soap Exclusive Ginger Yuzu Scent Natural Colors – No Synthetic Dyes Biodegradable Bottles produced from 100% recycled plastic Method : John Doe : john.doe@email.com : 555.555.555john.doe@email.com Example only ! Do not use this slide !

4. Slides 5 & 6 are examples of Product Knowledge Slides aimed at WFM MW Store-Level Team Members once an item has been accepted Regionally. Note that there is less of a focus on financials and industry shorthand, and more of a focus on product training and attributes. Please submit these slides upon acceptance to the MW Region.

5. (Template) Insert Title Insert Picture(s)/Charts here 500K Limit Product Type (Grocery, Dairy, Frozen, Bulk) Promotional Support Program (Total allowance in form of % and frequency of support) Demo Support Program (# of Stores / Frequency) Exclusivity (None, 60, 90, Control Label) Channel Strategy of Item (Conventional, Natural, Big Box Formats) Specific Skus Selling Points of the products Unique call-outs of the product Palate Descriptors Key Facts of interest about your company Sustainability / Efficacy/ Packaging / Facts Other attributes – Don’t Skimp! This version of the slide will be put in front of WFM MW Store- Level Team Members as product knowledge training for your product. Educated and excited team members will sell your product for you. Vendor Contact Information (Manufacturer Company, Name, Email, Phone)

6. Acme’s Biodynamic Cold Pressed Hot Tomato Soup Grocery Quarterly 30% Market Special Plus Quarterly Demos at All MW US Stores 6 Month Exclusive Natural Channel Only 3 skus – 33.8oz – Tomato, Tomato Basil, Tomato Basil w/Cracked Pepper Delicious - heirloom tomatoes are sun-dried, heavy cream is grass-fed, basil is fresh-picked, black pepper is hand-cracked, personally cooked in small-batch 2-gallon crock pot by CEO's grandmother. Creamy, bright, balanced acidity, slightly sweet, subtle onion, pronounced basil, rich cream, deep savory chicken. Pairs well with crackers, parmesan. Biodynamic, Organic, Non-GMO Project Verified, identity- preserved Heirloom Tomatoes, and low sodium. Cold-pressing preserves high levels of highly beneficial nutrient lycopene. Packaged in glass, so BPA-free and infinitely recyclable. Chicken Stock used as soup base is sourced from Step-5 GAP Rated Chickens. Acme: Joe Joseph, joe.joseph@acme.com, 888-555-1212joe.joseph@acme.com 9-12345-67890 9-12345-67891 9-12345-67892 Example only ! Do not use this slide !