2. Types of Advertising Appeals Celebrity Appeal: A famous person appears on behalf of the product. Celebrity Appeal: A famous person appears on behalf of the product. Expert Endorsement: A professional associated with a product type (like a doctor or teacher) recommends a particular brand. Expert Endorsement: A professional associated with a product type (like a doctor or teacher) recommends a particular brand. Reward or “Free Gift” Appeal: An ad that offers a reward or a “free gift” to consumers who purchase the product advertised. Reward or “Free Gift” Appeal: An ad that offers a reward or a “free gift” to consumers who purchase the product advertised. Humor Appeal: An ad that makes you laugh to encourage you to buy a product. Humor Appeal: An ad that makes you laugh to encourage you to buy a product.

3. Types of Advertising Appeals 2 The Numbers Game: An ad that uses statistics (like 3 out of 4) to convince you of a product’s value. Bandwagon Appeal: An advertisement that tries to convince you that “everybody’s doing it” or everyone has a particular product. Product Comparison: An advertisement that compares one type or brand of product to another. Emotional/sentimental: An advertisement that appeals to the viewer’s emotions.

11. Have fun watching the commercials!