Presentation on theme: "ADS ARE ALL AROUND US!. Nostalgia Bandwagon Transfer/ Fantasy(Rich & Famous) Humor Sense Appeal Statistics Testimonial Fun and Friendship Sex Appeal/"— Presentation transcript:
ADS ARE ALL AROUND US!
Nostalgia Bandwagon Transfer/ Fantasy(Rich & Famous) Humor Sense Appeal Statistics Testimonial Fun and Friendship Sex Appeal/ Romance Great Outdoors
NOSTALGIA Uses plain folks, it takes people back to the good old days and focuses on reliability.
BANDWAGON Convinces you that everyone is buying this product.
TRANSFER/FANTASY Using superheroes, beautiful people, and super athletes to sell products.
HUMOR People will remember products because it makes them laugh and purchase the product because of positive association.
TESTIMONIAL Important or well known people testify that they use the products and so should you.
STATISTICS Impressive facts and stats draw people in, even if they have little or no meaning.
SENSE APPEAL This includes sounds or pictures that appeal to your senses or emotions.
FUN & FRIENDSHIP These ads convey that using this product will increase your popularity and happiness.
ROMANCE/SEX APPEAL Show romantic situations use “sexy” models. What is beautyWhat is beauty?
ROMANCE/SEX APPEAL Do models really look like that?
FOOD PREPARATION Why does that burger look so good?
WHAT ADVERTISING TECHNIQUES APPEAL TO YOU??
MAKE A "TIMELINE." ARTIFICIAL TIMELINES ARE A MAINSTAY OF THE HARD SELL. THE SALES PERSON OR THE CAMPAIGN CREATES A SENSE OF URGENCY (EX: THIS IS THE LAST ITEM IN STOCK! CALL TODAY!) TO TRY TO GET IMMEDIATE SALES. Hard Sell Techniques
HARD SELL TECHNIQUES Introduce a "limited offer." Creating limitations other than time help make a consumer think they are getting a "special opportunity", but that is not always the case.
HARD SELL TECHNIQUES Price manipulation. "We'll give you this product, a 100.00 value for ONLY 59.99 Free add-ins. "If you order now we will throw in an extra snuggie for FREE." 2 for the price of 1. In most cases items are marked up from original price.
PUFFERY IN INFOMERCIALS When advertisements make products look spectacular. Often times the product does work…just not as well as seen on TV.
PUFFERY When advertisements make products look spectacular. Often times the product does work…just not as well as seen on TV.