1. MULTINATIONAL ENERGY CORPORATION: Discover Dylan, Generous Jim, and Nastee Nate

2. PRODUCT  BP is one of the world's leading international oil and gas companies, providing its customers with fuel for transportation, energy for heat and light, retail services and petrochemicals products for everyday items.

3. AUDIENCE

4. MARKETING STRATEGY  Catchy colors and logos  Green  Trying to bounce back  Commercial Commercial

5. CONSUMER FEEDBACK  Consumers infuriated with oil spill  Released relief effort ads  BP Advertisement BP Advertisement

6. RELIGION  It’s hard to relate  Investors  We don’t really have a choice to use gas