1. P a g e | 1 Channel Strategies asirsi@schulich.yorku.ca

2. P a g e | 2 Agenda Learn how to use channel strategies to attract and keep customers Learn how to use channel strategies to build advantage over competitors Learn a step-by-step process for strategic channel design

3. P a g e | 3 Channels are Important Channels help a business attract and keep customers Channels can help build competitive advantage Channels can compensate for weaknesses in the marketing mix Channels can help build brand loyalty

4. P a g e | 4 Evolve Channel Strategy Define Realistic Channel Range Calculate Channel Economics Guide Customers to Channels Touch Customers at Each Point Mitigate Channel Conflict

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6. P a g e | 6 Evolve Channel Strategy Define Realistic Channel Range Calculate Channel Economics Guide Customers to Channels Touch Customers at Each Point Mitigate Channel Conflict

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8. P a g e | 8 Evolve Channel Strategy Define Realistic Channel Range Calculate Channel Economics Guide Customers to Channels Touch Customers at Each Point Mitigate Channel Conflict

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10. P a g e | 10 Evolve Channel Strategy Define Realistic Channel Range Calculate Channel Economics Guide Customers to Channels Touch Customers at Each Point Mitigate Channel Conflict