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Costs, Benefits, Time Horizon and Goals www.omt365.com omt365.com online marketing training Link building as a permanent marketing strategy Link building.

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Presentation on theme: "Costs, Benefits, Time Horizon and Goals www.omt365.com omt365.com online marketing training Link building as a permanent marketing strategy Link building."— Presentation transcript:

1 Costs, Benefits, Time Horizon and Goals omt365.com online marketing training Link building as a permanent marketing strategy Link building as a supplement to other marketing channels

2 Link building – Costs omt365.com online marketing training Costs depend on the objectives and the competitive environment; the budget has to be calculated individual Budget depends on how contested the current market is

3 Link Building - Benefits omt365.com online marketing training better positions in search results long-term strengthening of online presence / branding sustainable increase in sales

4 Link Building – Time Horizon omt365.com online marketing training Success - better positions in search results are visible only after a few months Continuous link building is necessary to keep up with the competition in the long term

5 Link Building – Goals omt365.com online marketing training Set realistic goals Placement on the first page of Google Set up realistic, meaningful and objective groups oriented keywords / keyword combinations Set up a realistic time horizon


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