We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byBeatrice Overley
Modified over 2 years ago
Motorsport Helmets and Designs
About Diamond Shield Intro to company Mission Statement
The DS Series Helmet Intro to product
The Macro Environment Outside factors Economic, legal, sociocultural etc. factors
Industry Analysis Market definition, size Segmentation and target market Competitors and market trends
Consumer Analysis Buying decision Nature of our target markets Buyer motivation, brand loyalty
Situational Analysis SWOT Critical factors to success Sustainable competitive advantage
DS Product Line Product line chart
The Diamond Shield Brand Brand name, development, image, equity
Brand Advocacy 3 brand advocates 1 doctor advocate
Promoting the DS Series Promo goals, mix, advertising reach Electronic promotions
Product Pricing Graduated pricing Reasons for pricing
DS Logistics Channels, distribution, e-distribution
Conclusion The end, It’s a beautiful day!
MARKETING PLAN ELEMENTS OF MARKETING PLAN PROCESS OF MARKETING PLANNING MARKET PLAN REPORT.
Assess the Market for Your Business Idea
1 The syllabus of Principles of Marketing. 2 Principles of Marketing,11 edition, （影印版） 清华大学出版社， 2007 年 6 月.
3.4.1 Justify Marketing Strategies Appropriate to a Given Situation.
Marketing Process Understand the marketplace and customer needs Design a customer driven marketing strategy Develop an integrated marketing mix program.
Revision of Elasticity Promotion Promotion is divided in two categories 1. Above the line advertising 2. Below the line advertising.
Marketing research is the function that links the consumer, customer, and public to the marketer through information identification, collection,
Marketing 333 Introduction to Marketing Chapter 18 Developing Innovative Marketing Plans.
Marketing Plan. Industry Analysis Industry Analysis Industry Analysis National/local trends National/local trends Competitor Analysis Competitor Analysis.
[INSERT NAME] KEY ACCOUNT PROFILE [INSERT PERIOD].
1 of 12 Defining the Organization’s Business, Mission, and Goals Business Definition (Who are we?) scope of the organization’s operations customers.
Launching a New Product Dr. Carol Gwin Baylor University July 14, 2005.
Ms. Park. 1. Market Analysis 2. Market Selection 3. Marketing Mix.
Strategic Plan Template.
The Marketing Plan Chapter 2. A. SWOT Analysis A company’s planning begins with a critical look at itself and the market in which is operates. Analyze.
Understanding Principles Of Marketing Pertemuan 09 Matakuliah: J Pengantar Bisnis Tahun: 2009.
Definition Market Segmentation:
External Analysis. Introduction Internal analysis helps to identify the core competences of the business, while external analysis, particularly of the.
There are many definitions of marketing. The better definitions are focused on customer orientation and the satisfaction of customer needs.
D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.
© 2017 SlidePlayer.com Inc. All rights reserved.