1. Marketing Office Process Management of digital marketing Management of advertising Audience of the Office End audience through digital media Specialized audience (bloggers) End and specialized audience (advertisement material) Team 1 head of office, 1 leader, 3 analysts, 1 intern

2. Process: Management of digital marketing Its purpose is to generate information to position Medellin and the Bureau by making an emphasis on the strengthening of digital communication channels. Generation of digital information for the following channels: www.medellin.travel Official social networks of the destination Official blog of the destination E-mail marketing of the Bureau and the destination International blogtrips Relationships with digital validators for the Bureau and the destination Strategic approach Marketing Office

3. Process: Management of advertising It aims at advertising and promoting the destination and the Bureau in order to achieve homogeneity in messages. Generation of information (the Foundation and its directions) Presentations of destination, Bureau’s image, Bidding Books, postulation videos Creation of promotional material of the destination and the Bureau Merchandising, booklets and books. Generation of digital media plan Use of investments in Google Ads, Facebook, Twitter, Instagram. Strategic approach Marketing Office