1. Sports, Entertainment, and Event Management Presentation
Ivy Labs Summer Education Program
Brown University

2. Sports Industry
There are millions of participants in sports which then offers many opportunities for careers in sports management
Opportunities will include youth, high school, collegiate, and/or professional sports
These types of sports have many different types of games, activities, and events that need to be coordinated and managed by professionals
There are a many different types of career paths in sports – event management, facilities management, marketing, ticket sales, coaching, scouting, and many others???

3. Youth Sports
Millions of youth participate in many youth sports in the U.S. and in the world
These sports need many well-trained professionals to help organize and manage these types of organizations
Major types of youth sports organizations – Amateur Athletic Union (AAU), Little League Baseball, recreation dept., Boys & Girls Clubs, YMCA/YWCA’s many others???
Types of opportunities – coaching, administrators, event planners, facility directors, marketing, others???

4. High School Sports
Millions of boys and girls participate in H.S. sports in the U.S. per year
There is a need for professionally trained and educated H.S coaches and athletic administrators
H.S. sports organizations – individual schools, state associations, national organizations (NFHS)
Event planners for different types of high school sports events
Types of opportunities – coaching, athletic administrators, camp directors, officiating, others???

5. Collegiate Sports
Hundreds of thousands of college sports participants each year in colleges in the U.S.
College sports is a fast-growing part of the sports industry - $billions industry
Organizations – NCAA, NAIA, and NJCAA
It is important to understand the different collegiate organizations and levels – rules, policies, etc.
NCAA levels:
- Div. I – larger schools, highest competition, scholarships
- Div. II – mid-sized classifications, some athletic scholarships
- Div. III – small level of schools and competition, no athletic
scholarships
Types of opportunities – coaching, athletic administration, marketing, academics, recruiting, intramurals and recreation, officiating, Bowl games and events, others???

6. Professional Sports “Big 4” – NFL, MLB, NBA, NHL
Auto Racing – NASCAR, IRL, NHRA
Individual sports – tennis, golf, bowling, others?
Extreme sports
Minor league levels of professional sports
Other pro sports and levels???
Types of Opportunities - Administration/Front Office, Player Personnel,
Sales and Marketing, Ticket Operations, Facility Operations, Event
Operations, Food & Beverage, Merchandising/Licensed Products,
Security, Parking, Media Relations, Public Relations, Others???

7. Entertainment Industry
Entertainment is any activity which provides a diversion or permits people to amuse themselves in their leisure time, and may also provide fun, enjoyment and laughter
Entertainment industry is part of the tertiary sector of the economy and includes a large number of sub-industries devoted to entertainment
Examples of popular forms of entertainment include music, record labels, concerts, performing arts, theatre, vaudeville, comedy shows, movies, television, casinos, other???
Types of career paths would include event management, facilities management, production, marketing, ticket sales, talent/entertainment agency, others???

8. Event Industry
Event management is the application of project management to the creation and development of large scale events
However, the formal event management industry has grown tremendously over the past 20 – 25 years
Professionals in the sports/entertainment industry need to understand the importance of event planning and management
Types of events include weddings, special events, festivals, conferences, ceremonies, formal parties, concerts, corporate events, conventions, other???

9. Event Industry (cont.)
The process of planning and coordinating the event is usually referred to as event planning
Planning would include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering and emergency plans
The events industry now includes events of all sizes from the Olympics down to smaller events

10. Event Planning Process
5 Steps in the event planning process:
Research Phase
Design Phase
Planning Phase
Coordination Phase
Evaluation Phase

11. Activity
We are going to help plan the 2020 Olympic games (Where are they going to be held?)
Discuss in your small group the 5 steps in the event planning process as they would apply to the planning of the 2020 Olympic Games in Tokyo
Write down some basic things that will have to be done in each step
We will then discuss all of our ideas as to what will have to be done in the next 5 years to get ready for the games