1. 2013

2. Current Consumption Habits of Lucknowites A snapshot

3. Eating In-Home Detailed Findings

4. Current Consumption Patterns Breakfast Breakfast time by segments during weekdays Breakfast time by segments during weekends Frequency of Consumption at homeFrequency of Consumption Outside Lucknowites are early breakfast takers, most finishing it before 8am, especially students and kids. Lucknow stays an everyday breakfast city with only the kids having to forgo it a little bit every other day.

5. Current Consumption Patterns Breakfast Weekday breakfast by segments Items eaten everyday Weekend breakfast by segments Company during breakfast Eggs and Cornflakes, though a popular breakfast item don’t have much traction with Lucknowites on weekdays The whole of Lucknow specially the more educated lot with higher income go for a heavy brunch of Chapati Sabzi on weekends.

6. Current Consumption Patterns Lunch Lunch Time Frequency of Lunch Lunch and Supper Clock Frequency of Consumption Outside 1-2 PM is the most common lunch time for Lucknowites Though lunch is an in-home occasion, youth have started to drift away a bit Kids are the ones who maximum eat home cooked food outside during school lunchtime.

7. Current Consumption Patterns Lunch Lunch Items of Weekdays Frequency of Consumption of Categories Company during Lunch Lunch Items of Weekends Lucknow lunch is still a traditional one with chapatti/rice dal and sabzi. Like in breakfast, Lucknow people tend to indulge with newer items specially biryani during weekends Unlike breakfast, lunch is a “do-alone” occasion for most Lucknowites

8. Current Consumption Patterns Dinner Time for Dinner Frequency of Everyday Consumption of Categories Company during Dinner Frequency of in-home dinner 63% of Lucknowites have dinner by 10 pm. More than 80% have dinner at home almost every day. High income group people have high likely hood of eating dinner alone when they are at home.

9. Current Consumption Patterns Dinner Dinner Clock Person cooking Dinner Ladies of the house are still the ones that cook dinner in Lucknow

10. Eating Out Detailed Findings

11. Current Consumption Patterns Frequency of Eating Out Frequency of Consumption by outlets High Frequency consumption by segments Average Visit per month by outlet Trend of increased eating out seems to be driven chiefly by Young and Unmarried Lucknowites. Western or Chinese Restaurants are least preferred eating out options for Lucknow People Lucknowites males and the youth drive the consumption at the roadside dhabas, tea shops

12. Current Consumption Patterns Brands Recalled for outlets Occasion for eating out at outletsBill Amount at various outlets Branded coffee shops and local sweet shops are most preferred eating outlets on special occasions. Movie theaters and Food courts in malls are most preferred eating outlets on weekends/holidays. With increase in disposable income and adapting to the lifestyle in the capital city, people from all classes have started spending more on eating outside.

13. Beverages Detailed Findings

14. Current Consumption Patterns Hygiene is the key driver for consuming beverages nowadays Females are more health conscious than males in Lucknow for beverages Lower SECs have their beverage consumption limited by cost, even though they may like to have more healthy drinks. Soft drinks are more a youth thing and less preferred by old age groups

15. Current Consumption Patterns Traditional drinks still rule the roost in Lucknow with maximum consumption. Green Tea/Herbal tea however is catching up fast with traditional tea Tea remains a morning and evening drink for most of Lucknow. Lucknow drinks its coffee more so as a filler between different food occasions.

16. Current Consumption Patterns Tea dominates the daily clock of Lucknowites figuring during most times of day Cold drinks are a day drink while coffee fills in the time between important meals

17. Current Consumption Patterns Beverages serve the purpose of taste, energy and refreshment in Lucknow. Pepsi and Nescafe are the most favorite brands with Lucknowites.

18. Conclusion Lucknow is a traditional city when it comes to food consumption …yet Lucknowites are increasingly concerned with health value of foods Weekdays are special occasions with people more eager to try out new foods Lucknow people now go out a lot for dining on special days and spend lavishly Though Lucknowites have more of tea and milk, yet cold drinks are losing traction with youth due to health concerns.

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