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“How To Score Tens of Thousands of Dollars Worth Of Publicity… FREE!” And turn that exposure into money! Free Offline Publicity.

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Presentation on theme: "“How To Score Tens of Thousands of Dollars Worth Of Publicity… FREE!” And turn that exposure into money! Free Offline Publicity."— Presentation transcript:

1 “How To Score Tens of Thousands of Dollars Worth Of Publicity… FREE!” And turn that exposure into money! Free Offline Publicity

2 Why use free publicity?  Because it’s cheap as chips  It sets you apart from your competition  Bestows on you credibility and expert status  Can drive traffic to your site  You may as well be one of the lucky ones to cash in Free Offline Publicity

3 Some examples of the amazing results you can get from free publicity Free Offline Publicity

4 But the problem is too few people know how to get and make the most of their free publicity Free Offline Publicity

5 In order to make the news you need to know what is news? Free Offline Publicity

6 Ordinary people doing extraordinary things Publicity is best described as what it is not. It is not FREE advertising Free Offline Publicity

7 Impact Conflict Timeliness – the more recent the event the more likely there is to be media interest. Proximity Free Offline Publicity

8 Prominence Currency Human interest Unusual Free Offline Publicity

9 How the average news room is structured Free Offline Publicity

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11 Inside the Mind of a journalist Free Offline Publicity

12 What percentage of my audience are likely to be very interested in this story? Free Offline Publicity

13 5 tips for writing red hot press releases Free Offline Publicity

14 Don’t write your release like a sales pitch Free Offline Publicity

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16 So how to pitch yourself as a credible, unique or interesting source of information

17 Solve a problem Free Offline Publicity

18 Familiarise yourself with the media Free Offline Publicity

19 What media outlets should you target? Free Offline Publicity

20 Offline – Print and Broadcast Media Online – PR Web Free Offline Publicity

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22 Press release headlines “From technophobes to digital millionaires: the Queensland internet gurus making money while they sleep” “Taringa “golf tragic” reveals the pros mind games” Free Offline Publicity

23 Who? What? Where? When? How? Why? Contact details? Have you included your website address? Free Offline Publicity

24 Examples of real life press releases Free Offline Publicity

25 Press release angle generating questions Free Offline Publicity

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27 What do I do if I send a press release and no one picks up on it? Free Offline Publicity

28 Come up with another angle Free Offline Publicity

29 Come up with a media stunt Free Offline Publicity

30 How to milk publicity for all it’s worth Free Offline Publicity

31 How to interview like a pro Free Offline Publicity

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