3. Background Founded in 1985 to protect the river's flow, natural beauty, purity, watersheds, estuaries and endangered species Run by one staff member and the advice of a nine-member board

4. Situational Analysis 30 years of experience Limited staff, resources and funds Potential business partnerships Needs strong network of volunteers

5. SWOT Strengths Well-established Serves local community Weakness Limited resources/funds Lack of manpower Opportunity Texas State Students Expanding through social media Threats Lack of community knowledge Run-off and litter problems

6. Primary Research/Survey Our survey includes questions about: Perception of safety on the river Use of alcohol while tubing Perceptions of water quality Littering while tubing Possibility of collecting a small donation

7. Communication Channels Social Media: Facebook, Twitter, Instagram TV/Radio: Central Texas channels Print Media: University, local and Central Texas Non-media: Fliers, Poster

8. Key Publics Residence/Land owners Students Elected Officials/Public Safety Business Corporations/Potential Sponsors Volunteers Partner Organizations University Researchers General Public

9. Theme, Key Messages Preserve. Protect. Educate Key Messages – San Marcos River Foundation preserves the flow, natural beauty and quality of the San Marcos River and surrounding habitat. – San Marcos River Foundation protects the San Marcos River and the surrounding habitat. – San Marcos River Foundation educates the community about river etiquette.

10. Goal For the San Marcos River Foundation to be the leading organization promoting the conservation and preservation of the San Marcos River and surrounding habitat.

11. Objective 1 To promote river etiquette and safety on the San Marcos River among young adults in order to create a safer environment that preserves and protects the river and habitat. – Strategy Design and implement education programs for the community that teach river etiquette and safety.

12. Objective 2 To raise awareness and to educate San Marcos River guests about litter and its effects on the San Marcos River and surrounding habitat. – Strategy Design and implement education programs that teach the community about the problems created by litter on the San Marcos River and its habitat.

13. Objective 3 To foster community support for financial and material resources for the San Marcos River Foundation in order to conserve the San Marcos River and its habitat. – Strategy Formulate an appeal that spurs the community to donate, volunteer or take action.

14. Media Kit Fact Sheet Backgrounder Media Release Public Service Announcement Script Social Media Brochure

15. Graphic Design

16. Video

17. Executive Summary Summary Thank you! Questions?