1. I chose Sparkle because my target audience is women aged 16-25 so it might interest younger people, the price will range between £20-£40. The name will interest younger women because it sounds like if you wear it you will sparkle and stand out from everyone else. It will be in a white or clear bottle and the lid will have silver glitter on it and around the edges, the shape of the bottle will be round and the name (Sparkle) will be on the side of it. I would have a young famous singer or actress modelling this perfume like Cheryl Cole or Rihanna as they are very popular with younger teenage girls and this might interest them. Final decision

2. I think that this name would interest women aged 25+ as the bottle would be a dark colour like purple and the lid would be gold with ‘Dimmer’ in bold, gold letters. I think the price for this perfume should be between £20-£40, I think it would be popular with mature women rather then teenagers as the name and bottle are quite mature as dimmer sounds like calm and quite dark. I wouldn’t have anyone famous model this perfume as it is not targeted at a teenage audience so older, mature women wouldn’t be interested in a young pop star modelling it. Final decision

3. This perfume might interest teenagers as the name is quite pretty and girly, the bottle would be pink and have small parts of glitter at the bottom of the bottle, the lid will be clear and it will be a round shape, I think a reasonable price for this perfume is between £25-£35 as it will be quite small. I think that a suitable person to model this would be a celebrity who is quite girly and popular to young girls, maybe a singer or actress like Katy Perry or Nicki Minaj. Final decision

4. I think that this perfume name would interest women aged between 16+ as the name and font are quite simple so it will be to most women's likings. The font is influenced by Topshop’s make up as they use the same font. The bottle would be a simple clear bottle with a silver lid and ‘GLOW’ would be on the front in the same silver as the lid, since the bottle and design are quite plain and simple I think a reasonable price for this product is between £15- £20. Final decision