Magazine Front covers Why do readers pick a magazine? What are key elements that attract readers to buy??
Key Elements on a cover Masthead Cover lines Bar code and dateline Price Main Image Cover lines Main Cover line Cover lines
Masthead This is the brand of the magazine and uses the same font and design each time so readers look for that particular brand It is large so that the readers can quickly see it at a glance when skimming the mags. STANDS OUT The readers can instantly recognise the magazine label… Often in PINK - a girlie colour that would appeal to younger teens The name sounds like a girls name and this fits with the idea of it being a friend to you. The name was tested on focus groups of target readers who liked this name
Cover Lines Cover lines are the lines of print on a page, they can tempt the reader in by giving you clues to the content Cover lines Fashion is a key aspect of the cover lines that would appeal to the target audience… Note the different stories Use a variety of FONTS and Sizes of type. This gives it a relaxed, put- together feel Use of yellow and white Main Cover line is largest font, features a singer that would appeal to the age group Cover lines
Price At $5.90 this is able to be purchased by teenagers
Main Image Use of image that would appeal to teens…fits the idea of a beauty and fashion role model Large picture surrounded by cover lines placed over the image Note how she is looking directly at you
Other elements Note cover lines that feature competitions that would be of interest to the readers Carefree Note direct appeal to readers your wardrobe Glossy look to go with idea of style SIZE A5 will fit in handbag Note links to possible prizes that would appeal to teens interested in fashion Note attraction of COLOUR…. green background with yellow and white
The cover is the key to getting an audience Masthead Cover lines Bar code and dateline Price Main Image Cover lines Main Cover line Cover lines