1. Coordinator’s and Keyworker’s Guide

2. Welcome Coordinators & Keyworkers!

3. The mission of the CFC is to support and to promote philanthropy through a voluntary program that is employee-focused, cost-efficient and effective in providing all Federal employees the opportunity to improve the quality of life for all. Combined Federal Campaign (CFC) Mission Statement

4.  For 50 years U.S. Federal employees have been bringing brighter days to our nation!  Last year, Federal employees in Los Angeles, Orange, San Bernardino, Riverside & parts of Kern county pledged $4.3 million to local, national and international charities  CFC supported charities help those who face personal crises due to poverty, domestic violence, lack of health insurance or life threatening diseases. They also help provide for the care and upkeep of our environment. CFC is a great opportunity to help the entire community  Participants make a direct impact on our neighbors by supporting the organizations they care most about The Benefits of Giving through the CFC

5.  Charities incur costs related to processing individual contributions. With the CFC, they receive one check each month that represents the combined gift of many donors  This process frees up much-needed resources for better community service and reduces an organizations fundraising costs to a minimum.  Allows employees to give larger gift over time by making small monthly payments  Gives employees another way to connect with each other.  Also, payroll deductions frees up time for employee donors. No checks to write or reminders to set up.  Shows Federal employees are generous even in tough times.  Through work we serve our country. Through CFC we serve the community. The Benefits of Giving through the CFC

6.  Charities are prepared and have resources to immediately respond to emergencies or disasters  CFC employee donors provide charities with a steady monthly income for a year giving them more time to plan and provide the much needed services in our communities  CFC donors give more over time  While the average contribution to a charity is $35.00, the annual CFC contribution is $275.00 Because of Generous Volunteers Like You…

7. Ten Steps To a Successful Campaign

8. Everything you, your keyworkers, agency head, donors need to participate in CFC can be found on-line at www.cfcofgreatersocal.org  Executive tool kit  Coordinator/keyworker resources  Goal & action plan  Steps to running a campaign  Searchable charity list/database  Pledging – payroll deduction, credit card  Recognition  Agency results  And much, much more

9. Planning the campaign *  Meet with last year’s Campaign Coordinator to review the results:  Level of participation  Per capita giving  Percent of potential achieved  Problems  Successful techniques

10. Planning the campaign *  Involve your Agency Head/Commanding Officer:  Enlist their commitment first  Set a fund-raising goal for your Agency/Command. 100% solicitation is recommended  Approve your overall campaign plan *

11. Planning the campaign *  Organize a Campaign Committee:  Set dates and strategy for the campaign  Recruit one key worker for every 20-30 employees  Set a challenging goal  Plan promotion and publicity  Approve your overall campaign plan * Special Note: with this ratio of keyworkers to employees, you can have 100% solicitation in 3 weeks or less!!

12. Planning the campaign *  Train Key Workers:  Respected employees and labor representatives are ideal members for your campaign team  Outline responsibilities emphasizing the benefits of payroll deduction  Ask key workers to make a pledge at the training meeting. Allow them to take ownership of the success of the campaign  Take key workers on tours of benefiting charities * Special Note: If each key worker takes 20 minutes a day and makes contact with 2 of his/her assigned prospective donors, providing them with a pledge form and donor information, your campaign will be virtually complete in 3 weeks or less!!

13. Planning the campaign *  Set a Goal and Develop Campaign Plan:  Before setting a goal, compare that amount to what was actually pledged last year  Your CFC representative will help you identify your potential *

14. Running the campaign *  Speakers, Films and Tours:  Successful campaigns motivate through awareness and understanding  To arrange for a speaker, agency fair or organization tour, contact your CFC Representative *

15. Running the campaign *  Publicize Your Campaign:  Promote with a kick-off, posters, email, fliers, memo’s and more. Be creative!  Conduct inter-agency competitions  Announce agency goals and incentives  Out-of-sight equals Out-of- mind, so keep the posters up all year *

16. Running the campaign *  Ask for the Pledge:  Make complete arrangements for a comprehensive meeting.  Provide all of the informational materials to the employees  Contact each employee personally through group meetings or individually  Each Coordinator should know the mechanics of the pledge making process  * If the donor says “no”, simply thank them and remind them that you are available to assist should they change their mind * Special Note: Utilize your recruited key workers to reach every employee.

17. Closing the campaign *  Report Your Results in a Timely Manner:  Your CFC Representative will contact you for periodic updates and for the final report * Consult your current CFC Donor Handbook for additional information * Consult your current CFC Donor Handbook for additional information

18. Closing the campaign *  Thank All Key Workers and Employees:  No campaign is complete without a “Thank You” to all who are involved in your success  Involve your agency Head/Commanding Officer by keeping them informed and signing off of thank you communications and campaign results * Special Note: Use the reverse side of the poster to publicize your results.

19. In Closing…  If you have any suggestions on how the CFC can better serve you, please contact CFC Director, Demetrius Stevenson at (213) 808-6239 or dstevenson@unitedwayla.org  We look forward to a successful campaign.