1. TICKET PRICING Ticket Prices: Pool Stages - £10 for Adults, Juniors £5 Semi-finals - £15 for Adults, Juniors £5 Finals - £25 & £20 for Adults, Juniors £5 Tournament price structure offers value for money, whilst positioning the finals as the pinnacle of the tournament. On Sale now through www.ticketmaster.co.ukwww.ticketmaster.co.uk Clubs and Schools to be provided with Group Order forms and tickets on consignment. On a request basis.

2. MEDIA STRATEGY Print Focus on the print outlets that have served us well previously, the Metro Daily Telegraph Sport Magazine Local Press Additional outlets for 2016 Time Out Outdoor Focus on larger sites to drive event awareness Manchester Digital sites – subject to support from Manchester City Council Salford Digital sites – subject to support from Salford City Council Digital advertising Facebook and Twitter campaigns to drive engagement with fans. Rocket fuel (contextual targeting around rugby content) form the spine of the digital campaign.

3. We want every club in Lancashire, Cheshire and the surrounding counties to know that the World Rugby U20 Championship is taking place in Manchester next June. Our aim is to provide clubs with the tools to assist in the engagement programme. MARKETING & PR – Working with our clubs What can we do to get every club in Lancashire and Cheshire involved in the event? What would engagement look like for you? Competitions to form the guard of honour for your mini and junior sections? Ticket sales determines entry? Cash back incentive for clubs? Would this motivate members to buy?

4. For the event to be successful it is important that we engage with our clubs and schools in the area, not only to help drive ticket sales, but also to support wider engagement with the event, either through volunteering, training locations or outreach programmes. Further ideas under consideration Trophy Tour hosting Working with club partners to engage in the event, through ticket sales, hosting experiences and/or event sponsorship. MARKETING & PR – Working with our clubs Design competitions to showcase club participation, with winning entries forming part of the city and stadium dressing. Prizes for winning entries to include tickets to match days alongside meet and greet experiences.

5. Additional opportunities and ideas for discussion Activation & Engagement Launch Event at City Hall – Saturday 4 th June O2 Touch tournament including U20s players and local clubs and schools Photo opportunities to showcase event support Media attendance Schools & Universities Encouraging schools/uni halls to ‘adopt’ a team; themed party nights, lessons Remote ticket offices Reporter competition MEN ask for entries reporting on an experience of your local rugby club. Winner is chosen to attend Final, write report for paper and ER.com. U20 Club Nights Showcasing England U20’s 6 Nations matches live in the club house with tickets available to purchase for WRU20C at the club bar. Potential for ambassador host nights for prize winning clubs. MARKETING & PR – Working with our clubs continued…

6. We want every club in Lancashire, Cheshire and the surrounding counties to know that the World Rugby U20 Championship is taking place in Manchester next June. Our aim is to provide clubs with the tools and resources to assist in the engagement programme through the provision of a club pack. The pack will contain: Key advertising collateral, including artwork for posters and flyers to promote the event within the club. Hype Video to promote the event which can be posted and shared through club social channels. Promotional training gear, specifics to be finalised. MARKETING & PR – Clubs and Schools – Activation Pack

7. MARKETING & PR – HYPE VT

8. Phase 1Phase 2Phase 3Phase 4 AwarenessEngagementFinal build-upTournament-time Sep – DecJan – April 3 weeks building up to tournament June Club Activation Packs Assets provided to promote the tournament through all available channels Club Activation Packs Assets provided to promote the tournament through all available channels Adopt a team inc design a team mascot Design competition (flag, tournament dressing) Young reporters / medic / referee/TMO competition Competition to form guard of honour, ball boys/girls, mascot, coin toss Vote for your local U20 rugby heroes to win a VIP match day experience Adopt a team inc design a team mascot Design competition (flag, tournament dressing) Young reporters / medic / referee/TMO competition Competition to form guard of honour, ball boys/girls, mascot, coin toss Vote for your local U20 rugby heroes to win a VIP match day experience Host a Team Welcome event/reception Cup/Trophy Handover event/media moment Become a ‘Guardian of the Trophy’ for a day Behind the scenes with the England team Host a Team Welcome event/reception Cup/Trophy Handover event/media moment Become a ‘Guardian of the Trophy’ for a day Behind the scenes with the England team Participate in match day community activity (e.g. mini pitch takeover) Free referee/coaching workshops at match venues Added-value experiences on match days e.g. behind the scenes, meet and greets with ex- players, hospitality, travel on team bus Participate in match day community activity (e.g. mini pitch takeover) Free referee/coaching workshops at match venues Added-value experiences on match days e.g. behind the scenes, meet and greets with ex- players, hospitality, travel on team bus ACTIVATION IDEAS & PHASED APPROACH

9. 714212851219262916233071421284111825 SeptemberOctoberNovemberDecemberJanuary Event Launch Activation planning Hosting announcement and Ticket Sales live Event Launch Activation planning Hosting announcement and Ticket Sales live Ongoing promotion of the tournament and editorial support. Content capture to use through stakeholder channels England U20s squad used to promote the tournament Content capture to use through stakeholder channels England U20s squad used to promote the tournament Limited Print, Digital and outdoor media goes live. Content capture to use through stakeholder channels - England Senior players in 6Ns camp. Content capture to use through stakeholder channels - England Senior players in 6Ns camp. CAMPAIGN TIMINGS – PHASE ONE Promotion of the event when England play Uruguay at City of Manchester stadium. Utilising current En gland players who have played U20s Promotion of the event when England play Uruguay at City of Manchester stadium. Utilising current En gland players who have played U20s Touchline Wrap promoting the tournament goes live.