1. Sales Pitch

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Agenda
What is SMART kapp?
Making money with SMART kapp
How to secure demo units and start selling
Enterprise and Education
Contact info for large opportunities
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3. Many reasons. It’s fast and easy. Doesn’t require user training
Many reasons. It’s fast and easy. Doesn’t require user training. It’s informal.

4. Some common tools have not evolved
• Information is locked to an immovable board
• Information security is reliant on erasure
• Saving information takes time
• Transposing information is redundant
• Information and ideation is confined to the meeting room
• Remote worker is isolated
Does this look familiar? Click through videos to illustrate common collaboration pitfalls with traditional

5. The pains of capturing information
Ideation is locked to a meeting room
• Current ideation tools can’t facilitate today’s anywhere workplace
• The business is slowed down
Tools feel antiquated
• The rest of the office has upgraded
Lost information
• Ideas that don’t get captured
• Ideas get erased
Teams are not communicating. Informal spaces equipped with collaboration tools help teams be more productive, accelerate rates of innovation, and better problem-solving

6. Pains of saving information
Time turning notes into text or digital forms
Content misrepresented due to time lapses
We leave important data to the mercy of DO NOT ERASE!
Ideas Confined to the meeting room • Remote worker is isolated
Sharing isn’t real-time
Real costs of human resources • Employee time • Employee expertise • Employee satisfaction
Time spent in meetings is lost productivity and low value if content isn’t captured and shared. Ease of capturing discussion as it unfolds improve the ability to make faster decisions, accelerate rates of innovation, and yield high information quality

7. Finally, the dry-erase board has evolved
SMART kapp allows you to capture, save & share from anywhere
Mobile app allows you to capture collaborative ideas to your phone or tablet
Pick up the dry-erase pen and start writing.
Capture content in high-quality image or PDF files
Share what you are drawing instantly with others via weblink

8. Live Demo
Capture and share…

9. Live Demo
Saving Content

10. Use SMART kapp to share with others as you write…
Live Demo
Use SMART kapp to share with others as you write…
The powerful SMART kapp mobile app includes functionality to allow the user to share the board with others regardless of where they are located.
Once connected with the board, simple click the app’s share button to invite up to 5 participants to follow along as the content is created. Remote participants can also review and save all captured snapshots from the session independently.

11. kapp tiers – feature comparison (1.2)
free
premium
Connect to kapp board ü
Unlimited snapshots
Snapshot history (on device)
Evernote integration
PDF Export
PIN protection for live web view  û
Watermark-free PDFs
Persistent URL for live sharing
Live web sharing
Concurrent live remote viewers
Up to 5
Up to 250
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12. You are covered … Installation SMART kapp installation guide
Warranty and support
Base warranty 90 days – EXTENDED WARRANTY OPTIONAL
Free online knowledge base through SMART kapp support portal
Ticket based support options 8x5 M-F
1 and 2 year extended warranty available for $149 and $249 respectively
Free online knowledge base
2 way RMA/Return shipping
Training
Online training available
In-app tutorial

13. Market Opp

14. SMART kapp sales cycle: two weeks
the link to our YouTube video
Meet with the customer and demo
Take the P.O.
Fulfill the order
SMART kapp was designed to be simple to install – just like a traditional dry-erase board. Just use the included “French cleat” wall hanger or purchase a VESA-compatible wall mount or stand.
Plug in the power cable SMART kapp is ready. No configuration time, and no wired or wireless connection needed.
Download the free SMART kapp app to get started saving and sharing dry-erase writing and drawings.
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15. SMART kapp market opportunity
23 million conference rooms
2 to 3 million dry-erase boards and flipcharts sold annually
$30 billion opportunity in North America
SMART kapp was designed to be simple to install – just like a traditional dry-erase board. Just use the included “French cleat” wall hanger or purchase a VESA-compatible wall mount or stand.
Plug in the power cable SMART kapp is ready. No configuration time, and no wired or wireless connection needed.
Download the free SMART kapp app to get started saving and sharing dry-erase writing and drawings.
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16. Easy money with SMART kapp
Quantity
MSRP
Reseller hardware margin
1 year warranty margin
2 year warranty margin
Profit
w/ 2 year warranty
50 kapp 42
$44,950
$9,000
$1500
$2500
$11,500
100 kapp 42
$89,900
$18,000
$3000
$5000
$23,000
50 kapp 84
$59,950
$11,990
$1600
$2600
$14,590
100 kapp 84
$119,900
$23,980
$3200
$5200
$29,180
**** F2000 Customers looking at unit deployments in 12 month span
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17. Share the YouTube video with customers
How do I get demo units?
Resellers should purchase demo units for their showrooms in order to be authorized to sell SMART kapp
There is a $100 SPECIAL Demo pricing for SMART kapp
Terms & Conditions Apply – Limited Time Offer!
REGISTER as a PARTNER on SMART SOURCE:
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18. SMART kapp: a simple collaboration solution for…
Classrooms & Lecture Halls
Students participate rather than take notes
The instructor easily shares digitally-captured lecture to students
Library/Collaboration Space
Classmates share ideas and problem-solve
Discussion is captured and shared to their mobile devices
Faculty and Administration
Capture meeting notes & ideas
Involve remote participants in the discussion

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FAQ’s
Will there be Education pricing for SMART kapp? No, this is our lowest cost collaboration solution and it is already attractively priced for all markets.
Premium Services app costs? How do I order it? Pricing $2/month or $19.99/year – Users buy from Itunes or Android Marketpalce.
How many users will I be able to live share with using the Premium Services app? Up to 250 remote users can view your content
Live sharing uses the cloud. Is my data secure? SMART protects your information in the cloud by using encrypted communication protocols (HTTPS) and removes the data as soon as you stop sharing.
Is SMART kapp 84” shipping and in stock? Yes, 3-5 days delivery
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20. Share the YouTube video with customers
FAQ’s
After I erase ink on my kapp board can somebody else connect their mobile device and access my content? When you erase the dry erase ink on the capture board’s surface, the digital ink is permanently removed from the capture board’s memory.
What is the typical file size of a snapshot in the app? Snapshots are typically less than 30KB in size.
Can I connect a computer to SMART kapp? No, SMART kapp is designed to connect to the SMART kapp app via Bluetooth using iOS or Android devices. After you’ve captured snapshots to your mobile device or on a thumb drive you can transfer the snapshots to your PC.
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21. Share the YouTube video with customers
FAQ’s
When will the SMART kapp app be available for Blackberry or Microsoft mobile devices? At this time, there are no plans to develop the app for those devices.
Can I connect a SMART Board interactive display to SMART kapp? You can view a live sharing session on a SMART interactive display by opening a sharing session in the web browser.
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22. Visit SMARTkapp.com for more information
US MSRP
$1199
US MSRP
$899

23. The Opportunity

24. Disrupting the Dry-Erase Whiteboard Market
Potential N.A. market size >$30B*
A modern, sleek replacement for the dry erase board or flipchart
Instant capture and transfer of dry-erase inking to mobile devices
Real-time visibility to board contents
SMART innovation - patents pending
Available in 42” and 84” (large available early 2015)
* Wainhouse research, internal company estimate: NA Sales = (250M global Information workers * 20% in N.A.) + 8M N.A. Conference Rooms = 58M opportunities * 42” DCB ASP ~$560 = $32.5B addressable market

25. Market Opportunity – Target Spaces
FY15 (Millions)
Canada, US, UK, Germany
Conference rooms and Collaborative spaces
16.3
Individual offices and workstations
7.0
SOHO – Knowledge home workers
2.8
Public Spaces
2.9
Higher Ed – Front of Room and Office
2.0
Total – Target Spaces
31.0

26. SMART kapp sales cycle: two weeks
the link to our YouTube video
Meet with the customer and demo
Take the P.O.
Fulfill the order
SMART kapp was designed to be simple to install – just like a traditional dry-erase board. Just use the included “French cleat” wall hanger or purchase a VESA-compatible wall mount or stand.
Plug in the power cable SMART kapp is ready. No configuration time, and no wired or wireless connection needed.
Download the free SMART kapp app to get started saving and sharing dry-erase writing and drawings.

27. Making money with SMART kapp
Quantity
MSRP
Approx. margin (20 pts.)
50 units
£29,950
£5,990
100 units
£59,900
£11,980
200 units
£119,800
£23,960

28. APPENDIX

29. Awards 2014 AV New Product Innovation Award Frost & Sullivan
Best Overall New Product
rAVe Publications
Best New Presentation Product rAVe Publications
2014 AV Product of the Year
Systems Contractor News
Best of InfoComm 2014
Verrex

30. What people are saying…
“I bet your dry-erase board is not as smart as SMART kapp.”
Gadgetify 
“SMART kapp brings the dry-erase board to the 21st century.”
Shelly Palmer 
“For remote collaboration minded folks, the killer feature is the share capability.”
 Let's Do Video 
“Not your meeting room’s old white board.”
TechTarget 
“Boards usually have no way to capture the results, except to take a snapshot with a smart phone. SMART […] is about to release a solution.”
 IT World Canada 

31. Innovation & ideation happens everywhere
• Meeting rooms in use 5-9 hours/day
• Hallways are always occupied
• Fly-by conversations happen all the time
• Phone calls with clients or peers are frequent
• Home office and after hours are increasingly common

32. Average cost of employee time
Job Title
Median Salary
(US)
Avg. Cost with Comp & Ben (US)*
Avg. Cost per Hour
(48 week year)
Cost of a 4 person meeting
(1 hour meeting)
Software Engineer II
$125,000
$175,000
$91/hr
$364
Architect
$88,000
$123,000
$64/hr
$256
Investment Banker
$130,000
$182,000
$95/hr
$380
Field Engineer
$80,000
$112,000
$58/hr
$232
Management Consultant
$120,000
$168,000
$87/hr
$348
VP Marketing
$180,000
$252,000
$131/hr
$524
48 weeks, 5 days/week, 8 hour days = 1920 hours/year
Now couple this with the fact that managers and company leaders in general spend more than 2/3rds of their time in meetings.
OR, if those four software engineers meet weekly and use time poorly, or take just as long recapping issues or revisiting as they weren’t captured accurately, that’s a loss of approx. $17,500 based on just one set of meetings!
Taken from on (numbers based on US geography)*Basic salary, employment taxes and benefits = 1.4 times base salary

33. SMART kapp ensures dry-erase data is secure
Secure dry-erase data
When the surface is erased, data is also erased from the board’s memory
Data written to USB drive can be transferred to a PC accessing company network
Wireless data to device is secure
Encrypted protocols are used to communicate over Bluetooth®
Only one mobile device can connect to a SMART kapp board at a time
Moving a connected device further than 33 feet (10 m) from board will stop sharing
Live sharing to cloud is secure
Data sent to cloud uses encrypted communication protocols (HTTPS)
Each remote participant receives a session URL that expires when session is ended
SMART kapp includes data security features designed to keep dry-erase content controlled in a predicable way.
Most importantly, when the dry-erase surface is wiped, so is any data created on the board. This makes SMART kapp idea for environments where multiple users will access the board.
When a mobile device is connected to a board, it uses a secure Bluetooth connection which is encrypted to prevent interception. And only one device can connect to a board at a time.
Live sharing to the cloud uses encrypted communication protocols. When the session is ended, the live sharing links expire essentially preventing remote participants from continuing to view any new dry-erase content

34. Easy Installation Wall hanger VESA wall mount VESA floor stands
Included in box
Mounting board requires reinforced wall studs
Screws and anchors included
VESA wall mount
Alternative to included wall hanger
VESA wall mount (not included)
Fixed or articulating models available on market
VESA floor stands
VESA mobile stand (not included)
Good for spaces without walls
Mobile for added flexibility