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Special project devoted to London 2012 Summer Olympics in London on ru.MSN.com.

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Presentation on theme: "Special project devoted to London 2012 Summer Olympics in London on ru.MSN.com."— Presentation transcript:

1 Special project devoted to London 2012 Summer Olympics in London on ru.MSN.com

2 Scope of the project MegaFon | На связи с олимпиадой internet report | 30.09.2012 Sponsorship includes: 1) Information center: Results of all sports events with exclusive photo content; Editorial reports, articles, press release; Online broadcasting of sports events. 2) Entertainment center: Chronicle of symbolic Olympic moments (TOP-100) Interactive map of Olympic facilities in London Games integrating with Facebook

3 Takeover on MSN Home Page MegaFon | На связи с олимпиадой internet report | 30.09.2012

4 Example of integration into Digital Narratives MegaFon | На связи с олимпиадой internet report | 30.09.2012

5 Example of integration into 100 best Olympic moments MegaFon | На связи с олимпиадой internet report | 30.09.2012

6 Results of the advertising campaign MegaFon | На связи с олимпиадой internet report | 30.09.2012  More than 20.000.000 impressions in the Olympic project  More than 734.000 unique users of the Olympic project  More than 47.000.000 of additional impressions of banners with announcements


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