1. Survey of Visitors 31 October 2011 2011 This report is based on a survey of people who visited the Göteborg Book Fair 2011. A total of 608 visitors, selected at random, were asked for their views.

2. Education37% Preschool3% Compulsory school 14% Upper secondary school 10% University 4% Other 6% Libraries 21% Public libraries 17% Other libraries 4% Publishing6% Book selling5% Author 5% Media/photography4,5% Church/denomination 4% Student2% Museum2% Other cultural sphere1,5% Politicians 1,5% Translator 1,5% Printing industry 1% Other 8% 100% Would the visitors recommend others to visit the fair? Trade visitors by occupation Teacher 28% Librarian 16% Other library staff 5,5% Author 4,5% Headmaster 4,5% Other school staff 3,5% Bookseller3% Bookseller's assistant 2,5% Journalist2,5% Politicians 2.5% Data / information 2% Publisher 2% Graphic designer1,5% Translator 1,5% Museum1% Photographer 0,5% Other 19% 100% Trade visitors by sector Average time spent at the Göteborg Book Fair. Trade visitors: 7 hours and 40 minutes. General public: 5 hours and 40 minutes. Visitor breakdown

3. Trade visitors came from: A further 3% came from other countries. 4% 11% 47% 19% 12%

4. The general public came from: 29% 11% 5% 3% 4% 3% 6% 4% 3% 4% 9% 10% 8% Åmål Uddevalla Trollhättan/ Vänersborg Lidköping/Skara Mariestad Skövde Falköping Borås Göteborg/Alingsås Göteborgs kommun Falkenberg/ Varberg Halmstad 65%

5. Fiction 75% Non-fiction 66% Children's books 51% Textbooks/Teaching aids 34% Newspapers/magazines 29% Conferences 20% Art/Photo 13% Audio books13% Library equipment 11% Antiquarian 11% Graphic products, printing 10% Other 8% Areas of interest Fiction 76% Non-fiction 49% Children's books 29% Newspapers/magazines 25% Conferences 15% Art/Photo 15% Textbooks/Teaching aids 11% Audio books10% Antiquarian 10% Graphic products, printing 5% Library equipment 2% Other 12% Visitors by gender

6. Are the visitors interested in visiting the fair next year? Was it an obvious decision to visit this year's fair?

7. Visitors overall impression of this years Göteborg Book Fair? Visitors opinion of the quality of the exhibitors at Göteborg Book Fair?

8. The next Göteborg Book Fair will be held 27 - 30 September 2012. For further information about the Göteborg Book Fair please contact: Birgitta Jacobsson Ekblom bje@goteborg-bookfair.com www.goteborg-bookfair.com Tel +46 31 708 84 05 Fax +46 31 20 91 03 FAIR STATISTICS Visits99 827 Net exhibition area 14 108m 2 Exhibitors927 Countries represented Exhibitors22 Seminar program38 Number of speakers2 133 Number of program items3 069 Media representatives1 410 This survey was carried out by Tel +46 31 711 08 60 www.detector.se