1. Survey of Visitors 18 October 2012 This report is based on a survey of people who visited the Göteborg Book Fair 2012. A total of 603 visitors, selected at random, were asked for their views. 2012

2. Teacher 28% Librarian 24% Author 5% Journalist5% Other library staff 3% Publisher 3% Headmaster 2% Graphic designer2% Other school staff 2% Bookseller's assistant 2% Translator 2% Bookseller1% Data/information1% Politicians 1% Photographer 1% Other 18% 100% Would the trade visitors recommend others to visit the fair? Trade visitors by sector Education35% Preschool2% Compulsory school 12% Upper secondary school 10% University 4% Other 7% Libraries 24% Public libraries 19% Other libraries 5% Publishing7% Student6% Media/photography5% Other cultural sphere4% Author 4% Printing industry 3% Church/denomination 3% Book selling3% Translator 2% Politicians 1% Other 3% 100% Trade visitors by occupation Visitor breakdown

3. Trade visitors came from: A further 4% came from other countries. 4% 3% 15% 50% 13% 11%

4. The general public came from: A further 2% came from other countries. 3% 8% 66% 8% 10% Åmål Uddevalla Trollhättan/ Vänersborg Lidköping/Skara Mariestad Skövde Falköping Borås Göteborg/Alingsås Göteborgs kommun Falkenberg/ Varberg Halmstad 2% 3% 12% 3% 1% 3% 40% 2%

5. Areas of interest Fiction 81% Non-fiction48% Children's books 34% Newspapers/magazines26% Seminars22% Textbooks/Teaching aids 15% Art/Photo12% Antiquarian 12% Audio books9% Graphic products, printing 8% Library equipment 2% Other 8% Fiction 72% Non-fiction64% Children's books48% Textbooks/Teaching aids30% Newspapers/magazines30% Seminars 27% Library equipment19% Audio books16% Graphic products, printing 14% Art/Photo13% Antiquarian 11% Other 6% Trade visitors Visitors by gender General public Average time spent at the Göteborg Book Fair. Trade visitors: 9 hours and 20 minutes. General public: 6 hours. Trade visitors General public

6. Are the visitors interested in visiting the fair next year? Have the visitors previously visited Göteborg Book Fair? Trade visitors General public Trade visitors General public

7. Visitors opinion of the quality of the exhibitors at Göteborg Book Fair? Visitors overall impression of this years Göteborg Book Fair? Trade visitors General public Trade visitors General public

8. FAIR STATISTICS Visits99 136 Net exhibition area12 850 m 2 Exhibitors935 Countries represented: Exhibition 27 Seminars and events46 Number of speakers2 420 Number of program items3 446 Media representatives1 555 This survey was carried out by Tel +46 31 711 08 60 www.detector.se The next Göteborg Book Fair will be held 26 - 29 September 2013. For further information about the Göteborg Book Fair please contact: Birgitta Jacobsson Ekblom bje@goteborg-bookfair.com www.goteborg-bookfair.com Tel +46 31 708 84 05 Fax +46 31 20 91 03