2. COMPANY PROFILE NAMEGOOGLE INC. INDUSTRIES SERVEDINTERNET GEOGRAPHICAL AREAS COVEREDWORLD WIDE HEADQUATERSU.S CURRENT CEOERIC SCHMIDT AND LARRY PAGE REVENUE$50.17 BILLION (2012) PROFIT$10.7 BILLION (2012) EMPLOYEES53,861 (2012) MAIN COMPETITIORSAPPLE INC, FACEBOOK INC, MICROSOFT CO, SAMSUNG ELECTRONICS ETC

3. Google’s 9 Principles Of Innovation Innovations come from anywhere. Focus on the user. Aim to be 10 times better. Bet on the technical insights. Ship and Iterate. Give employees 20% time. Default to open processes. Fail well. Have a mission that matters.

4. Google’s best new innovation: Rules around “20% time” Re- build urgency. Share the vision Clear the path for those with a great idea. Share news of the progress. Wash, rinse, repeat.

6. Google’s innovative culture

8. STRATEGIES PRODUCT AND MARKET EXPLOITATION By developing its core product, Google uses incentives to get current customers to buy more, or advertises other uses for the product: Google Crome, Google Co Op,Google Labs etc. o PRODUCT DEVELOPMENT Google focuses on complementary products and service that are consumed alongside their products or services.The company developed applications and solutions which respond to their consumers’ full needs. Gmail, Google Scholar, Google News etc.

10. STRATEGY IMPLEMENTATION INTERNAL DEVELOPMENT One of the biggest internally developed projects of Google is Gmail. Initially the software was available only internally as an email client for Google employees. STRATEGIC PARTNERING Google has partnered with many other organizations for everything from research to advertising  AOL  GeoEye for Google Earth  National Aeronautics and Space Administration (NASA)

11. ACQUISITIONS ACQUISITIONS Google’s biggest acquisitions: DoubleClick display ad technology, $3.1 billion YouTube video sharing site, $1.65 billion AdMob mobile advertising, $750 million Postini email security and services, $625 million Android mobile platform, "up to" $50 million

13. GOOGLE INNOVATIONS Google glass Smart watch Driverless cars Internet balloons Google streetview Google fibre Moto X’s voice recognition Chromebooks Android

14. GOOGLE GLASS Wearable computer with optical head-mounted display. Displays information in a smartphone-like-hands free format Communicate with internet via natural language voice commands. Capture photos and videos,make phone calls,check out maps,read emails and text messages with just voice commands.

15. INTERNET BALLOONS Balloon-powered internet for everyone. Provide internet access to rural and remote areas. High altitude balloons placed in the stratosphere at an altitude of 32km to create an aerial wireless network with up to 3G- like speeds. Innovative and eco- friendly means to solve the problem of poor internet connectivity.