In the past two years The price of Smart phones has reached a all time low The price of Smart phones has reached a all time low Apple and Google both have easy Programing platforms Cellular data networks allow for internet acces This Created a new Market.....
Mobile Application Market Gaming News Education Work Tools One Time download Fees can make developers rich over night. How does Social Networking Fit in?
Facebook Mobile Free app Download Allows for easy interaction with Facebooks interface on a small mobile device 40 % of site traffic Expands Facebooks Live Journal platform to a 24/7 mobile connection
Instagram One click photo uploading Multi-platform network User Profile, picture layout Creates a active Social market for sharing daily photos with location information, Time and date Use of Hash tags allows for a searchable photo data base
Facebook and instagram are rich! Wrong, Actually they have a return of Zero Dollars Facebook Mobile doesn’t not have Facebooks ad based platform Instagram doesn’t have a ad based platform nor does it charge for there service/application The users base are growing and the mobile market is creating a more frequent active user base.
This wont work with out money... User data from mobile applications reports back date, location and time information New ad platforms need to be created to interact with a 24/7 active user Developers need to find a balance between usability and advertising – creating a 24/7 ad market
Personal networking Some data we still want private and for specific users only A one on one connection Mobile phones have allowed for text, verbal and visual communication
SnapChat User identity One click Photo sending Deletion Timer Privacy Over one billion photos snapped in 3 months...
Services cost money... Free down load from app store Developers write program Cloud servers store photos and program framework How does Snapchat Profit ?
They don’t :( Snapchat offers a free service that isnt profitable They cant support the application for free for much longer Users are going to have to deiced if they are willing to support a paid application or opt for a ad based application that could take away from the fast, easy interface.
The mobile market will shape the Future of social communication It us up to users to deiced what they feel comfortable sharing While it us up to developers to convert user data into profitable adverting placement
Work cited "Facebook Privacy." Facebook. N.p., n.d. Web. 05 Dec. 2012..www.facbook.com/privacy Grobart, Sam. "Mobile Ads Are the Future. They're Also Lousy." Business Week. N.p., 01 Nov. 2012. Web. Hof, Robert. "Can Social Networks Ever Make Money On Mobile Ads?" Forbes. Forbes Magazine, 23 Aug. 2012. Web. 05 Dec. 2012. "Instagram." Instagram. N.p., n.d. Web. 05 Dec. 2012..http://instagram.com/ Snapchat - Real-time Picture Chatting for IOS and Android. Computer software.Snapchat - Real-time Picture Chatting for IOS and Android. N.p., n.d. Web. 07 Dec. 2012..http://www.snapchat.com/