1. Data Visualization and Discovery: Start Today to Change Your Future Adrienne Bryant, Member and Database Manager Association of Florida Colleges David Stephenson, Director, IT Worldwide ERC Deborah Herrin, Senior Director, IT The Optical Society Debbie King, CEO DSK Solutions

2. Agenda Data Visualization and Data Discovery (Debbie King 10 min) “Data: Your Blueprint to Success” Infographic. The Association of Florida Colleges data story (Adrienne Bryant 10 min) Worldwide ERC (Employee Relocation Council) data story (David Stephenson 10 min) The Optical Society (OSA) data story (Debbie Herrin 10 min) Create a dashboard in 10 minutes with Tableau (Debbie King 10 min) Questions (All 10 min)

3. Top 4 Business Intelligence Trends: Data Visualization Data Discovery Predictive Analytics Big Data “In 2012 data discovery became mainstream” Gartner’s 2013 Magic Quadrant Report

4. Hal Varian, Google’s chief economist: “The ability to take data—to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it—that’s going to be a hugely important skill in the next decades.” http://www.mckinsey.com/insights/innovation/hal_varian_on_how_the_web_challenges_managers

5. The quality of your answers depends on the quality of your questions. The Importance of Questions

6. Thoughtful Questions Thoughtful Questions Do our members use data to make decisions? What is important to our member’s customers? What is the profile of our “ideal” member? How does our data map to our strategic plan? Who are our “at-risk” members? How do we measure member engagement?

8. Thinking is slow. Seeing is FAST. http://upload.wikimedia.org/wikipedia/commons/thumb/0/04/Human_Brain_sketch_with_eyes_and_cerebrellum.svg/1000px-Human_Brain_sketch_with_eyes_and_cerebrellum.svg.png Cerebral Cortex Thinking Visual Cortex Seeing

9. A Picture is Worth a Thousand Numbers

11. It’s All Relative

12. Pattern Perception

13. Data Discovery

14. How do you make decisions today? CREATE NEW MEMBER BENEFITS FIND NON-DUES REVENUE RETAIN MEMBERS RECRUIT NEW MEMBERS INCREASE MEMBER SATISFACTION INCREASE MEETING ATTENDENCE

15. The Importance of Data According to Harvard Business Review, top performing organizations are 5x more likely to use data to make decisions http://hbr.org/2012/10/big-data-the-management-revolution InstinctData

17. “A Bicycle for the Mind” http://folklore.org/projects/Macintosh/images/bicycle.gif

18. Gartner’s analysis is the most anticipated and highly respected in the industry. Gartner 2013 Magic Quadrant

19. ASAE Data Analytics Task Force Data: Your Blueprint for Success http://blueprint2success.org/

20. Data Quality Management www.blueprint2success.org

21. Data Visualization www.blueprint2success.org

22. Data Discovery www.blueprint2success.org

23. Predictive Analytics www.blueprint2success.org

24. Big Data www.blueprint2success.org

25. I’ve got data, now what? www.blueprint2success.org

26. How Do I Get Started?

27. Thank You! Adrienne Bryant, Association of Florida Colleges ABryant@myafchome.org David Stephenson, Worldwide ERC DStephenson@worldwideerc.org Deborah Herrin, the Optical Society dherri@osa.org ABryant@myafchome.org DStephenson@worldwideerc.org dherri@osa.org Debbie King, DSK Solutions dking@dsksolutions.com dking@dsksolutions.com