1. Eyeblaster Casual Games / Downloadable Try and Buy Model Business and Architecture Needs

2. Market Opportunity 06 EST. (Downloadable Casual Games) 18-34 segment, 60% Female Media Opportunity: $1.8B Tech Opportunity: $180M Trial Mode 600 Million Downloads 6 Billion Impressions 60 Million Unique Users Trial & Game Mode 12 Billion Impressions Media Opportunity: $3.6 B Tech Opportunity: $360M Real Networks 10M Download 200M Impressions Media: $6m Tech: $0.6 Atom 5M Download 100M Impressions Media: $3m Tech: $0.3 MSN 5M Download 100M Impressions Media: $3m Tech: $0.3 Other

3. Business, Money Flow – And EB Touch Points Game Developer (Game House) Game Publisher (Oberon) Game Distributor (MSN Games) Media Seller (Possibly Eyenet) Business Arrangement EB In Game SDK EB In Game Event Integration Tags from RMP $1-$5 CPM $ (%) $10 - $30 CPM $ (%) Partnership and tech integration Note: in the case of Real Networks, Real are the game developer, game publisher, destination site and media seller

4. Partners Business Needs Game Developer (Game House) Game Publisher (Oberon) Game Distributor (MSN Games) Media Seller Business Arrangement Reports on impressions on their games per game, per publisher, totals Percentage of impressions generated by developers games (To distribute the revenue received form destination) Targeting options, and trafficking

5. Game Load on PC Report ID EB Game Server Send Ad Policy Based on Event & Ad Policy – Ask for an Ad RMP Pub Ad Server Trafficking In Game Tags Ask for Ad (Include info on: Game id, developer, pub, genre, sub genre, language, rating etc) Send EB Tags Call RMP For Ad Report Impression per flight, creative type and game ID EB Enabled Game

6. Use Case Game House and Pop Cap enabled each 5 games Game House and Pop Cap signed agreement with Oberon and submitted their EB enabled games Oberon integrates with EB (Events) Oberon submits 10 games to MSN and takes 40% of revenue generated from the games MSN distribute the games and inventory is created MSN Sell the Inventory to Avenue A Avenue A traffic In Game flight on RMP MSN generate code on RMP and submit in MSN Pub Ad Server MSN have 1 line in their server for Oberon games 10m impression delivered (Avenue A gets reports on flight and Ad level on RMP) Avenue A pays MSN $300,000 MSN pay to EB $30,000 rich media costs ($3CPM) MSN Delivers $120,000 to Oberon (40% x 300k) Oberon take 50% cut – $60,000 and have $60,000 to distribute to game developers Oberon ask EB report for % of impression associated to Game House and Pop cap In RMP every impression is associated with game ID – intern manually sum up the impressions per developer and report to Oberon on Excel sheet that Game House have 70% and Pop cap 30% of the flight Oberon pays GH $42,000k and Pop Cap $18,000

7. EB Game Client Inventory Creation Game 1 Internal Communication Layer Game 2 EB Client DRM Component Notifying Event Type (1,2,3 etc) Report on Scenario in Game (Start, Level Change, Stage change) Send Ad per Scenario Events Manager (Timer, Counter, Ad allocation) External Communication Layer EB Game Server EB Client Cache on PC