1. Emergency Interoperability Consortium Enhancing EIC Marketing and Value Steve Streetman Member of the Board

2. Overview  The Consortium needs to do a better job of representing its members to the community –More and more regular contact with Federal, state, and local groups that care (or should care) about interoperability –Provide competitive advantages in the marketplace to EIC members  Suggestions –Email marketing campaign –Enhanced website –Interoperability maturity model 2

3. Email Marketing Campaign  Use a standard email marketing service (e.g. Constant Contact) –Service manages forwards, subscribes and unsubscribes and ensures email is not identified as spam –Service provides templates and widgets to make email look professional and allow rich content (pictures, video, logos, links)  Members provide content –Opportunity to show off interoperability capabilities and activities –As email list grows, provides increased access to decision-makers  First newsletter planned for early April 3

4. Enhanced Website  Many possibilities for improving the website –Library of papers, standards, etc. for interoperability –Company profiles of EIC members –Calendar of interoperability events –Interoperability news items –Members-only section with extra content  Interoperability program information / bidding opportunities  Matchmaking area where EIC members could post profiles and look for teammates  Interoperability blog –Newsletter archives 4

5. Interoperability Maturity Model  Many professions are taking the opportunity to further define professional requirements. There is the Capability Maturity Model (software). There is, under development a risk analysis maturity model. We could do an Interoperability Maturity Model –Further defines levels of interoperability and sets requirements that could be leveraged by program managers –Allows for EIC members to be certified to interoperability levels –Promotes an industry-wide discussion of just what interoperability really means –EIC could manage model standards and requirements LevelDataConnectivityPermissions 1 Sends/receives CAPCommon frequencies / internet Manages permissions locally 2 Implements OASIS / OGC / NIEM stds. Voice/data on common links Hierarchical authentication management 3 All data standardized Redundant common comms capabilities Peer-to-peer role- based authentication 5 Draft / Notional Model