1. How to inspire an environment for innovation
APRIL 30, 2014

2. Big Companies Suffer With The Innovator’s Dilemma

3. Business Requirements vs. Innovation Requirements
Strong ROI
Proven Returns
Efficiency
Smart Capital Allocation
Expertise in area of focus
Innovation Requirements
Non-traditional measures of value
Willingness to take risks
Failure
Fresh perspective – appreciation for lack of expertise
To achieve both requires a culture accepting of both driven from the top

4. Is An Innovation Environment Created By Nurture or Nature?

5. Recipe For Inspiring Innovation – 1 Part Nature, 2 Parts Nurture
Understand what will work in your organization (nature)
Emphasize behaviors – not just process (nurture)
Get leaders to do their part (nurture)

6. The Innovation Sumo Bout
Setting up the right infrastructure can determine if it will be a fair fight

7. Identifying Who We Are Helps Determine How We Should Think About Innovation
DEDICATED
THE ENABLER
THE PRODUCER
Provides funding and senior executive attention to prospective projects
Employees or teams pursue Breakthrough innovation on their own.
Establishes dedicated funding for breakthrough innovation
Operates a full-service group mandated for Breakthrough Innovation.
FUNDING
DIFFUSED
OWNERSHIP
FOCUSED
THE OPPORTUNIST
THE ADVOCATE
The question becomes – what strategic organizational decisions can Pfizer make to effectively deliver our 10%?
In exploring various innovation models, there’s no single answer – but a framework that emerges, revealing two critical decisions that consistently differentiate how companies approach Breakthrough Innovation:
Funding: Where does the money come from? Who funds an innovation initiative?
Ownership: Who actually DOES the innovation work?
No deliberate organizational approach to Innovation.
Breakthrough innovation is driven by the efforts of a few intrepid “project champions.”
Evangelizes for innovation through a small internal group
Funding is primarily provided from business units
Ad Hoc

8. Innovation Experimentation
STAGE
Identify
Insight
Idea
Impact
Implement
Inform
Plan for internal traction & sharing
learnings
A clearly scoped and aligned challenge statement
Opportunity areas for focused ideation
Assumptions &
Designed experiments
Action plan
for testing & learning and Launched experiments
Prioritized Ideas
OUTPUT
Tools & Techniques

9. Frameworks Tell What To Do, But Not How to Play the Game

10. Protect and nurture our ideas Risk falling on our face
3 Rules of the game
Look in new places
Protect and nurture our ideas
Risk falling on our face
FRESHNESS
GREENHOUSING
BRAVERY
“Tell me more…”
“Yes..and”
“What if we also...”

11. “ ” nobody has thought everybody has seen seeing what
and thinking what ”
nobody has thought
Now that you have better understanding of the I and the E and have seen how it can be practically applied.
I want to signal to you that the Doing, or in other the words, the framework, tools and techniques are not enough by themselves.
- Attributed to Jonathan Swift

12. RIVERS OF THINKING
Provocation
Provocation 12

13. FRESHNESS
The first of these attributes is Greenhousing. This attribute is represented by a baby elephant because just like new ideas, they need to be sheltered and protected until they grow enough to defend themselves. Baby elephants are nurtured and protected by the herd for up to 2 years before they are released into the wild. New ideas also need to be protected so that they can be expanded upon and grow before they face judgment. Very often we judge very early stage ideas, and these ideas are dismissed or killed. We lose a lot of potential good ideas because we evaluated them before they were fully formed ideas.

14. “
To have a great idea,
have
a lot of them ”
- Thomas Edison

15. Increasing the Number of Ideas and Degree of Provocation… Our Ideas Become “Fresher”
High
Fresh Ideas
Degree of Provocation
Familiar Ideas
Low
Low
High
Number of Ideas

16. GREENHOUSING
The first of these attributes is Greenhousing. This attribute is represented by a baby elephant because just like new ideas, they need to be sheltered and protected until they grow enough to defend themselves. Baby elephants are nurtured and protected by the herd for up to 2 years before they are released into the wild. New ideas also need to be protected so that they can be expanded upon and grow before they face judgment. Very often we judge very early stage ideas, and these ideas are dismissed or killed. We lose a lot of potential good ideas because we evaluated them before they were fully formed ideas.

17. We can use a

18. 3 Simple Expressions for Greenhousing
“Yes… And”
“…and what if we…”
“Tell me more…”
We’re going to replace these expressions, which we hear way to often, with some simple phrases
“ Yes…And”
This is the language of building…we are not debating or critiquing, we are building and strengthening. And if an idea falls flat, we move on to the next one… no need to apologize or eulogize the idea.

19. Leaders Must Clear The Way

20. Leaders Clear The Way By:
Creating Enablers
Modeling the right behaviors
Articulating Ambition
Removing Barriers
Accelerating Action
Linking Failure to Learning
Reinforce points they make and land any they don’t

21. Most Important Behavior…
Be Brave! Innovation can live anywhere, you just have to be willing to dare to try new things