1. FJU campus express Marketing Research By Bernice, Eric, Karen, Sherry, and Tina

2. SWOT analysis FJU campus express Marketing Research

3. 1. Strengths Familiarity:Familiarity: We are fully familiar to the environment of FJU. That enables us to reach every corner and speed up the delivery procedure. We are fully familiar to the environment of FJU. That enables us to reach every corner and speed up the delivery procedure.

4. 2. Weakness Insufficient Labor and Transportation:Insufficient Labor and Transportation: We are now temporarily in lack of enough labor and large transportation for heaps of goods or long-distance delivery. We are now temporarily in lack of enough labor and large transportation for heaps of goods or long-distance delivery.

5. 3. Opportunity and Opponent First Professional Express Co. :First Professional Express Co. : We begin the campus delivery business in the first place, and we have the first chance to occupy the market. We begin the campus delivery business in the first place, and we have the first chance to occupy the market.

6. 4. Threat Post Office:Post Office: The official delivery service of the post office might be the one. People tend to trust the conservative service provider. The official delivery service of the post office might be the one. People tend to trust the conservative service provider.

7. FJU campus express Marketing Research Promotion

8. Promotion through Media Radio stationRadio station Internet pop-up ad.Internet pop-up ad. TV commercial filmTV commercial film DMDM Campus bulletin board postingCampus bulletin board posting

9. Logo