Slogan: Yummy instant noodles, Yummy Yummy Use organic components and new technology to reduce the percent of preservatives Concept: let customers feel safe. Main customers: women Main market: north Taiwan Key success factors: organic food
The consumption of instant noodles in Taiwan is very huge, on the 12 th in the world. A variety of instant noodles in Taiwan Japanese instant noodles: salty Korean instant noodles: spicy Thai and Southeast Asian instant noodles :added lots of spice are also spicy. the chief sales volume is Taiwan local instant noodles above 95%
The market of instant noodles have been declined for four years The domestic market of instant noodles is on the highest point in 2003 the sales volume decline 1% to 2% every year Market share rate: 1.Uni-President 45% 2. Wei-Lih Food 18% 3.Vedan 15% 4. 康師傅 10% 5. Yummy 5%
place Our strategy: customer can find our product in every small corner over Taiwan. physical store hyper-market, convenience store, cosmetic and medicine store and grocery store virtual store online-shipping, television order
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