1. SWOT Analysis

2. SWOT ( Internal) Strengths ( Internal) A firm’s resources and capabilities that can be used as a basis for developing a competitive advantage. Weakness ( Internal ) List of areas where the company might struggle. Also included are the absences of certain strengths which may be viewed as weaknesses.

3. SWOT ( External) Opportunities- Areas that may reveal certain new opportunities for profit and growth. Threats: Changes in the external environment which may present threats to the company.

4. SWOT Analysis StrengthsWeakness OpportunitiesThreats

5. Business Risks Risks Identified: Possible areas where the business may be in jeopardy of reaching stated goals. Risks Addressed: Clear evidence of understanding of identified risks and feasible solution/strategy proposed.