1. EDUCATIONAL TELEVISION/ YOUTH MEDIA LEARNING NETWORK Documentary Video Production Institute for Teachers EDUCATIONAL TELEVISION/ YOUTH MEDIA LEARNING NETWORK Documentary Video Production Institute for Teachers Frank W. Baker fbaker1346@aol.com Media Literacy Clearinghouse www.frankwbaker.com June 17, 2008

3. Media Literacy

4. Media literacy is concerned with helping students develop an informed and critical understanding of the nature of mass media, the techniques used by them, and the impact of these techniques. More specifically, it is education that aims to increase the students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. Media literacy also aims to provide students with the ability to create media products. Media literacy is concerned with helping students develop an informed and critical understanding of the nature of mass media, the techniques used by them, and the impact of these techniques. More specifically, it is education that aims to increase the students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. Media literacy also aims to provide students with the ability to create media products. Source: Media Literacy Resource Guide, Ministry of Education Ontario, 1997

5. ML in SC Teaching Standards Revised ELA Standards Guiding Principle #8 An effective English language arts curriculum provides for literacy in all forms of media to prepare students to live in Revised ELA Standards Guiding Principle #8 An effective English language arts curriculum provides for literacy in all forms of media to prepare students to live in an information rich society. an information rich society.

6. Media literacy in SC Standards ELA Social Studies Health Grade 6 Create persuasive writings such as print advertisements and commercial scripts that develop a central idea with supporting evidence and use language appropriate for the specific audience. Grade 5 Significance of pop culture and mass media Grade 7 Explain the role of propaganda Grade 8 the rise of mass media Economics: the influence of advertising Standard 4 Analyze the influence of personal beliefs, culture, media, technology and other factors on health Grade 8 analyze advertising messages related to alcohol and tobacco

7. Media Literacy: Core Concepts All media are constructions All media are constructions Media are languages with their own rules Media are languages with their own rules Media convey values and points of view Media convey values and points of view Audiences negotiate meaning Audiences negotiate meaning Media: power and profit Media: power and profit Source: The Center for Media Literacy

8. Media Literacy: Critical Thinking Questions Who produced/created/paid for the message? Who produced/created/paid for the message? Why was it made? (purpose) Why was it made? (purpose) Who was it made for? (target audience) Who was it made for? (target audience) What techniques are used to get attention; increase believability? What techniques are used to get attention; increase believability? Who or what was omitted and why? Who or what was omitted and why? What lifestyles or values are promoted/left out? What lifestyles or values are promoted/left out? Where can I go to get more info? Where can I go to get more info?

9. Visual literacy Let’s apply the critical thinking questions to a series of still images Go to Frank’s website www.frankwbaker.com and look for the category IS SEEING BELIEVING? www.frankwbaker.com

10. Thinking like advertisers Who is my audience? Who is my audience? How will I reach them? How will I reach them? Can I associate my product with someone famous or some famous event? Can I associate my product with someone famous or some famous event? What do they know about my product? What do they know about my product? What do I want them to know? What do I want them to know? How can I get them to purchase? How can I get them to purchase?

12. http://www.knowitall.org/artopia/ media/artcritic/critical/index.html

13. Languages of TV & Film Cameras Cameras Lights Lights Sound (includes music) Sound (includes music) Editing (aka post production) Editing (aka post production) Set Design Set Design Actors: non-verbal expression; costume Actors: non-verbal expression; costume

14. Scriptwriting "If video is how we are communicating and persuading in this new century, why aren't more students writing screenplays as part of their schoolwork?" "If video is how we are communicating and persuading in this new century, why aren't more students writing screenplays as part of their schoolwork?" Heidi Hayes Jacobs Education Consultant

15. Simple TV Script VIDEOAUDIO everything seen everything heard

16. Analyzing Moving Images Cell phone Script John McCain Toy ad KING (feature film)

17. From Page to Screen

21. The grocery store scene

22. Actual Storyboards