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Reading The Media: One of the 21 st Century Literacy Skills Frank Baker media educator Media Literacy Clearinghouse

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Presentation on theme: "Reading The Media: One of the 21 st Century Literacy Skills Frank Baker media educator Media Literacy Clearinghouse"— Presentation transcript:

1 Reading The Media: One of the 21 st Century Literacy Skills Frank Baker media educator Media Literacy Clearinghouse CEALL Spring Conference April 28, 2007

2 Reading The Media: One of the 21 st Century Literacy Skills

3 Digital natives

4 Reading The Media: One of the 21 st Century Literacy Skills “Our students are growing up in a world saturated with media messages…yet, they (and their teachers) receive little or no training in the skills of analyzing or re- evaluating these messages, many of which make use of language, moving images, music, sound effects.” Source: R. Hobbs, JAAL, February 2004 “Our students are growing up in a world saturated with media messages…yet, they (and their teachers) receive little or no training in the skills of analyzing or re- evaluating these messages, many of which make use of language, moving images, music, sound effects.” Source: R. Hobbs, JAAL, February 2004

5 Reading The Media: One of the 21 st Century Literacy Skills “Adolescents need to learn how to integrate knowledge from multiple sources, including music, video, online databases and other media. They need to think critically about information….they need to participate in the kinds of collaboration that new communication and information technologies enable, but increasingly demand.” Bertram Bruce, author, “Literacy in the Information Age”

6 Reading The Media: One of the 21 st Century Literacy Skills Standards for the English Language Arts Sponsored by NCTE and IRA 1. Students read a wide range of print and non-print texts to build an understanding of texts 4. Students adjust their use of spoken, written, and visual language to communicate effectively with a variety of audiences and for different purposes 6. Students apply knowledge of language structure, language conventions, media techniques, figurative language, and genre to create, critique, and discuss print and non-print texts.

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8 Reading The Media: One of the 21 st Century Literacy Skills Revised SC ELA Standards (draft) Guiding Principle #8 An effective English language arts curriculum provides for literacy in all forms of media. Revised SC ELA Standards (draft) Guiding Principle #8 An effective English language arts curriculum provides for literacy in all forms of media.

9 Reading The Media: One of the 21 st Century Literacy Skills Revised SC ELA Standards (draft) 8 th grade - analyze informational texts for indicators of author bias Revised SC ELA Standards (draft) 8 th grade - analyze informational texts for indicators of author bias - exemplify the use of propaganda techniques - exemplify the use of propaganda techniques

10 Reading The Media: One of the 21 st Century Literacy Skills "With an ever-increasing range of media messages in so many forms, students need to understand the process by which authors convey meaning about socially constructed experience. The use of digital media and popular cultural texts not only stimulates young people's engagement, motivation, and interest in learning, but also enables them to build a richer, more nuanced understanding of how texts of all kinds work within a culture." "With an ever-increasing range of media messages in so many forms, students need to understand the process by which authors convey meaning about socially constructed experience. The use of digital media and popular cultural texts not only stimulates young people's engagement, motivation, and interest in learning, but also enables them to build a richer, more nuanced understanding of how texts of all kinds work within a culture." Renee Hobbs Renee Hobbs

11 Reading The Media: One of the 21 st Century Literacy Skills “Accomplished teachers understand that what students read is no longer limited to words on the page. Today’s students must be intelligent readers of texts in different media, including illustrations, photographs, television programs, advertisements, films and Web sites.”

12 Reading The Media: One of the 21 st Century Literacy Skills “..we are faced with the consequences of not teaching our children to decode the content. The persuasiveness of the Internet will lead to more and more students potentially being manipulated by the media” Alan November author: Empowering Students With Technology

13 Reading The Media: One of the 21 st Century Literacy Skills What is media literacy? Take a few minutes to draft your own definition.

14 Reading The Media: One of the 21 st Century Literacy Skills Media literacy is concerned with helping students develop an informed and critical understanding of the nature of mass media, the techniques used by them, and the impact of these techniques. More specifically, it is education that aims to increase the students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. Media literacy also aims to provide students with the ability to create media products. Media literacy is concerned with helping students develop an informed and critical understanding of the nature of mass media, the techniques used by them, and the impact of these techniques. More specifically, it is education that aims to increase the students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. Media literacy also aims to provide students with the ability to create media products. Source: Ontario Ministry of Education, 1997

15 Reading The Media: One of the 21 st Century Literacy Skills Set of skills, knowledge, & abilities Set of skills, knowledge, & abilities Awareness of personal media habits Awareness of personal media habits Understanding of how media works Understanding of how media works Appreciation of media’s power/influence Appreciation of media’s power/influence Ability to discern; critically question/view Ability to discern; critically question/view How meaning is created in media How meaning is created in media Healthy skepticism Healthy skepticism Access to media Access to media Ability to produce & create media Ability to produce & create media

16 Reading The Media: One of the 21 st Century Literacy Skills Media Literacy’s Key Concepts 1. media messages are constructed Media Literacy’s Key Concepts 1. media messages are constructedKey ConceptsKey Concepts 2. media are languages; with their own rules 2. media are languages; with their own rules 3. media convey values and points-of-view 3. media convey values and points-of-view 4. audiences negotiate meaning 4. audiences negotiate meaning 5. media: interested in power & profit 5. media: interested in power & profit Source: Center for Media Literacy

17 Reading The Media: One of the 21 st Century Literacy Skills Critical inquiry: the heart of media literacy Critical inquiry: the heart of media literacy Who created the message? (authorship) Who created the message? (authorship) For what reasons? (purpose) For what reasons? (purpose) For whose eyeballs? (audience) For whose eyeballs? (audience) Using which techniques? Using which techniques?techniques Who/what might be omitted and why? Who/what might be omitted and why? What does it mean; how do I know? What does it mean; how do I know?

18 Reading The Media: One of the 21 st Century Literacy Skills Visual literacy (photography) Visual literacy (photography) Media incorporating images (ads) Moving images ( TV, film, streaming)

19 Reading The Media: One of the 21 st Century Literacy Skills Visual Literacy Visual Literacy Considering the critical inquiry questions, apply them to some of these images Considering the critical inquiry questions, apply them to some of these images these images these images

20 Reading The Media: One of the 21 st Century Literacy Skills How to “read a print ad” How to “read a print ad”

21 Reading The Media: One of the 21 st Century Literacy Skills Understanding Moving Images The language(s) of TV & film Camera Camera Lights Lights Sound Sound Editing Editing More More

22 Reading The Media: One of the 21 st Century Literacy Skills “Movies, advertisements, and all other visual media are tools teachers need to use and media we must master if we are to maintain our credibility in the coming years.” “Movies, advertisements, and all other visual media are tools teachers need to use and media we must master if we are to maintain our credibility in the coming years.”

23 Reading The Media: One of the 21 st Century Literacy Skills "If video is how we are communicating and persuading in this new century, why aren't more students writing screenplays as part of their schoolwork?“ "If video is how we are communicating and persuading in this new century, why aren't more students writing screenplays as part of their schoolwork?“ Heidi Hayes Jacobs Heidi Hayes Jacobs

24 Scriptwriting In The Classroom

25 Reading The Media: One of the 21 st Century Literacy Skills Moving image examples Television: Cell Phone ad Cell Phone script adscriptadscript Film: To Kill A Mockingbird (symbolism) To Kill A MockingbirdTo Kill A Mockingbird

26 Reading The Media: One of the 21 st Century Literacy Skills Look at the screenplay example Look at the screenplay example Read two pages from novel “Because of Winn-Dixie” Read two pages from novel “Because of Winn-Dixie” Create a storyboard of this scene from Create a storyboard of this scene from your group’s POV your group’s POV video

27 National Media Ed Conference


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