1. PBA Front-End Programming Web Design Elements

2. Web design elements For now, we will primarily focus on web design as such Given the – Purpose – Target Audience – Information Architecture – … … create ”good” web page designs

3. Web design elements Overall principle: Simplicity – KISS (Keep It Simple, Stupid) – Don’t make me think… – Minimal surprise – The user (usually) doesn’t want to spend time on our website, so help the user get the job done

4. Web design elements

5. Design elements to consider – Colors, and other visual elements – Fonts/typefaces – Choice of proper text – Forms of appeal – Website structure and navigation – Page composition Overview now, details later

6. Web design elements Why are colors important…?

7. Web design elements Vision is (usually) the ”strongest” human sense – primary source of information Humans are good at spotting differences in colors (~10 million hues) Colors and feelings are closely related On a website, colors is the first thing we notice – first impression is important!

8. Web design elements

9. Fonts/typefaces – the visual form of text Why is it important…? Practical – must be easy to read textual content on the website Emotional – we also associate certain typefaces with certain feelings, etc..

10. Web design elements The Cuba Libre Club Ye Olde Pirates Inn

11. Web design elements The Cuba Libre Club Ye Olde Pirates Inn

12. Web design elements The Cuba Libre Club Ye Olde Pirates Inn

13. Web design elements Death and Honor

14. Web design elements Different target audiences require different textual formulations and complexity Kids hate long words! Is your site supposed to be – Explicit (Introductory/casual) – Implicit (knowledgable/experienced) – Focused (kids/elderly/ethnic/subculture/…)

15. Web design elements Uhhh, what…?

16. Web design elements Rhetoric: the art and technique of persuasion, through oral, written, or visual media Elements of Rhetorics – Ethos (authority) – Logos (rationality) – Pathos (feelings)

17. Web design elements How do we divide content into multiple pages? Depends on purpose! Two main structures – Linear – Hierachical Search!

18. Web design elements How do we navigate from one area of a wesbite to another (or to other websites)…? …through links! Manifestations of links – Explicit link (www.cnn.com)www.cnn.com – Anchor text (click here for info)click here for info – Metaphor (picture, icon, symbol,…)

19. Web design elements

21. How do we ”put it all together” – how do we compose a good web page? Again, main driver is – KISS – Minimal surprise – Help the user get the job done

22. Web design elements