1. Why is silence cancer’s best friend?

2. East London Programme Source: Analysis by London Health Observatory using Office for National Statistics data.

3. The problems we faced Barriers to Awareness in northeast London: Language Stigma/taboo surrounding breast cancer Fear Embarrassment Cultural issues

4. How we tackle the problem Training student volunteers Reaching out to community projects Talks are tailored Using a ‘multiplier effect’

5. How we measure improvement We collect data from women before and after talks and stalls. Our five questions: 1.Before receiving information on breast cancer, how often did you check your breasts? 2.Following Cancerkin’s presentation, how often will you check your breasts? 3.Do you know more about the signs and symptoms of breast cancer? 4.Do you feel more confident going to your GP with any concerns? 5.Do you feel more confident attending your breast screening?

6. Our findings 74% of people accessing our services identify as non-white British. 26% from a Indian, Pakistani or Bangladeshi background 22% as Black or Black British