1. Tony Saunders EMEA VIP Meeting 3 November 2008
Integrated Retail
Tony Saunders
EMEA VIP Meeting
3 November 2008
Good afternoon ladies and gentlemen. My name is Tony Saunders, and I’m here today to talk to you about Integrated retail, and in particular the very successful and established MX800 series products in the integrated retail space.

2. MX800 Series Overview
All MX800 Series devices are equipped with powerful processors,
exceptionally sharp displays, and built to be extra durable.
MX870
MX860
MX850
MX830
Full-motion video
Customizable trim plates
Full-color display
Speakers with digital surround sound
Customizable trim plates
Full-color display
Integrated privacy shield
Recessed keypad
Full-motion video
Brandable faceplates
Full-color display
Integrated privacy shield
Recessed keypad
ATM-style keys
16-color grayscale display
Integrated privacy shield
Recessed keypad
ATM-style keys
This is a brief overview of the MX800 product family. All of these devices are equipped with powerful processors, chemically hardened glass high resolution displays and offer exceptional durability. Starting from the right, we have the MX830 which as you can see has a gray scale display with integrated keypad and 4 ATM buttons down the side. Next to that we have the MX850 which is our colour display variant and then MX860 which is the next step up where we have removed the ATM buttons to accommodate a larger colour display. Finally we have the MX870 which is the full multimedia colour touch screen variant. 2

3. Success Breeds Success
State of NH Liquor Board
The MX800 series of products are already very successful for VeriFone outside of EMEA. You can see here a snap shot of some of the customers who have been using these devices for a number of years now. What is missing from our portfolio is any real market penetration in the EMEA region. VeriFone would like to address this and you will see over the coming months a concerted effort to enable you to make this a success in your territories

4. Proven Solutions Akbank Selects VeriFone MX870 for Multimedia POS
Combines marketing, advertising and sales campaigns with payment
Acceptance at major chains throughout turkey
Stop & Shop and Giant-Landover food stores, Ahold Group, USA
Selected VeriFone’s MX870 multimedia customer facing payment system with signature capture for use in their stores
Describe these case studies

5. EMEA Activity
UK – MX870 in London store. 2nd store in UK opening before year end. New stores to open throughout Capital cities of Europe in 2009.
Primary – EMV Payment
Secondary – Marketing
Spain – MX870 throughout all stores. Displace Hypercom and expand deployment from Supermarkets to all departments. Estate potential of some 30k.
Primary – EMV payment and Store Card signature capture payment
Sweden – MX860 at coop, Tier 1 retail displacing Hypercom for use at the POS and throughout the store area. 1,500 to 5,000 units.
Primary – EMV Payment
Secondary – Price Checker, Kiosk
Talk through these EMEA opportunities

6. Not Just Payments … Possibilities
MX 800 Series is designed to empower customers in multiple points throughout a retail location
Price Checker
Pharmacy
Dynamic Promotions
Interactive Kiosk
Product Locator
Instant Credit & Contracts
Gift Card Loading
Registry
Secure Payments
Loyalty Enrollment
Check-out counter
Pharmacy
Banking
Instant credit
Information kiosks
Price checker
Product demonstrations
Movie rental preview
Self-service kiosks
Product locator
Surveys

7. Field-upgradeable omni-directional scanner
Price Checker
Price checker that securely processes payments
Secure browser available to add online capabilities
Combine MX800 Series payments device with scanner and printer
Optional thermal printer supports additional value-added applications
Field-upgradeable omni-directional scanner

8. Multimedia with Impact
No payment device delivers multimedia messages
with more impact

9. Stand-alone branch kiosk
Kiosk Details
Stand-alone branch kiosk
Interactive kiosk presents:
Merchant Services, Products suited for business
Description of products, Dynamic cross-marketing content
Interactive kiosk collects:
Merchant specific contact information
Contact preferences
Interest in other banking services
Branding backboard for visibility
MX870 with services product programme
Privacy shield
Services/product materials

10. MX880 Large screen payment device with tactile keypad
Full screen advertising and messaging ability with benefits of tactile keypad
High quality display with multimedia capability
QVGA 16-bit color display with video support
Robust design
Chemically hardened touch screen
Laser-etched keys
Stylus without moving parts
Modularity
Future-proof your investment
Add contactless, barcode scanner, printer via modularity
Cross-platform software compatibility
Use applications on all MX devices
Mix & match estate
Global platform
PCI ,EMV, Interac 10

11. MX Secure Browser Key Features Full embedded browser support
Opera — leading embedded browser
Fully secured for payment
Support for popular web technologies incl. JavaScript, PHP, etc
Positioning
Leverage existing web content
Rapid Application Development through HTML, Javascript, HTML
Open platform, open application development
Status
Phase 1: August 2008
Phase 2: To be scheduled
Only 400m if we use the 2440
Only get proper video if we use 2440
Emv 2 – payware or VFI ? – opt api using vfi emv level2??
PTS?? 11

12. Enabling Software Solutions
Manage payment transactions
SIGN
MANAGE
TRANSACT
COMMUNICATE
Streamline device management remotely
Capture and retrieve electronic signatures
Manage & control content delivery
PAYware Vision is a powerful software solution that provides a new dimension to MX800 Series payment devices, an efficient way to gather intelligence and new sales opportunities to multi-lane retailers. The sophisticated solution is browser-based, highly flexible, scalable, secure and easily customizable to meet unique requirements. 12

13. VIP Enabling Harsh Reality Hardware/regulatory
Regional security requirements were never part of the first release
UK – Common Criteria
NL – PCI plus
Switzerland – ep2
Application development
VIPs have invested in Vx development training but not MX
VeriFone commitment
We have not positioned our selves sufficiently to support you in driving sales of the MX800 series
Regional security requirements were never part of the first release
of the MX800 series of products which for EMEA means we have a long PCI certification alone does not gain us entry to all EMEA countries. UK – Common Criteria
NL – PCI plus
Switzerland – ep2 13

14. VIP Enabling A Fresh Start Hardware/regulatory
We cannot avoid this but we can be more proactive
UK Common Criteria – We are in the process of completing for the MX870
Switzerland – ep2 – We have gained ep2 certification for the MX870
Application development
VeriFone invest in MX Development training for the VIPs
VeriFone invest in an open development environment for MX to
Reduce learning curve
Accelerate application development and make more attractive to the development community
Create a suite of development applications
Regional security requirements were never part of the first release
of the MX800 series of products which for EMEA means we have a long PCI certification alone does not gain us entry to all EMEA countries. UK – Common Criteria
NL – PCI plus
Switzerland – ep2 14

15. VIP Enabling A Fresh Start VeriFone commitment
Invest in our Tier 1 and 2 support the MX platforms
Put in place our regional MX experts to provide pre-sales support
Enable VIPs through training and support
Provide extensive product and solution training to arm sales teams with the correct set of information to proactively develop opportunities
Proactively work with the VIPs to identify and overcome the perceived barriers
Identify target countries and pursue approvals where applicable
Drive and focus to make MX truly international
Regional security requirements were never part of the first release
of the MX800 series of products which for EMEA means we have a long PCI certification alone does not gain us entry to all EMEA countries. UK – Common Criteria
NL – PCI plus
Switzerland – ep2 15

16. Instant Credit & Contracts
VIP Enabling
What Are We Asking
Recognise the true value of the MX solution MUCH MORE THAN PAYMENT
Recognise a solid, tried and tested solution SUCCESS BREEDS SUCCESS
Be open to draw on that success ENGAGE WITH VERIFONE RECOGNISE AND DEVELOP THE OPPORTUNITIES
Price Checker
Pharmacy
Dynamic Promotions
Interactive Kiosk
Product Locator
Instant Credit & Contracts
Gift Card Loading
Registry
Secure Payments
Loyalty Enrollment
While ordinary POS devices simply process payments and payment related transactions, MX800 series devices allow for so much more. These devices are loaded with the latest in technology to give retailers virtually endless ways to grow their bottom line. Powerful, reliable, secure and durable ready to meet the demands of a ever growing complex marketplace. The MX800 series devices are destined to be the retailers most valuable asset supporting Price checking, product location, mini kiosk, loyalty, enrolment, pharmacy, banking, instant credit to name but a few. The ways to benefit from the MX800 series are unlimited 16

17. thank you 17