1. D EPARTMENT OF T OURISM Tourism and Local Governance Forum for Local Government Officials on the Promotion of Green Economic Development 26 September 2013, Cebu

2. D EPARTMENT OF T OURISM Why Tourism Matters

3. D EPARTMENT OF T OURISM TRAVEL HAS BECOME AN ESSENTIAL PART OF OUR LIVES IT KEEPS US CONNECTED TO ONE ANOTHER AND CREATES OPPORTUNITY

4. D EPARTMENT OF T OURISM 10-Year Growth Rate = 3.81% 5-Year Growth Rate = 2.23%

5. D EPARTMENT OF T OURISM Asian: Leading Tourism Growth into 2013  Prospect bright for the ASIA-PACIFIC region, leading in global tourism growth for the second year in a row.  According to the UNWTO, 2012 results show:  Asia-Pacific region was up 6.8% in 2012 vs PY  The region’s growth is higher than the world’s growth of 3.8% in 2012  The region was the first to recover from the global economic crisis and its impact on tourism  International arrivals reaches a historic record of 233 million  The region now represents almost 1/4 of the global inbound tourism

6. D EPARTMENT OF T OURISM 2013 FORECAST 2012Forecast 2013 World3.8%+3% to +4% Europe3.3%+2% to +3% Asia and the Pacific6.8%+5% to +6% Americas3.7%+3% to +4% Africa6.2%+4% to +6% Middle East-4.9%+0% to +5%

7. D EPARTMENT OF T OURISM The Tourism Economy is PROVING to be invaluable source of renewed growth

8. D EPARTMENT OF T OURISM 258m / 1 IN 12 JOBS WHY? BECAUSE TOURISM MEANS JOBS REVENUES 5% / US$6 T GLOBAL GDP

9. D EPARTMENT OF T OURISM US$ 900B Tourism receipts TRADE SERVICES EXPORT 30%

10. D EPARTMENT OF T OURISM US$ 652 B INVESTMENT LOCAL PRIDE AND GLOBAL DIPLOMACY

11. D EPARTMENT OF T OURISM THE WORLD IS NOW RECOGNISING THE VALUE OF TOURISM, OF BEING ABLE TO TOUCH THE WORLD …AND RESTIMULATE ECONOMIES.

12. D EPARTMENT OF T OURISM How does the Philippines fits into this?

13. D EPARTMENT OF T OURISM Tourism and the Economy Billion Average Share to total exports: 4.17% Average Share to HFCE: 11.02% Average Share to GDP: 5.84% Annual Growth: 8.91% Million Annual Average Growth: 3.62% Billion

14. D EPARTMENT OF T OURISM International Visitor Arrivals, 2012 Growth Rate 11.5% 4.5% 9.9% 3.1% 19.1% 12.0% 7.6% 5.3% 5.9% 24.8% 8.4% 9.5% 3.5 M 3.9 M 4.3 M 3.0 M 3.1 M CAGR = 6.7% 10.0 M 8.2 M 6.8 M 6.8 M 5.5 M CAGR = 23.5%10 Visitor arrivals In thousands MillionMark Visitor arrivals in January to May 2013 posted 10.5% with total volume of 2,011,520

15. D EPARTMENT OF T OURISM International Visitor Receipts In US$ Million CAGR = 5.2% CAGR = 29.6%

16. D EPARTMENT OF T OURISM Overnight visitors in top destinations totalled to 13.9 million, for 50% of domestic visitors Domestic Travellers, 2012 Domestic Travellers In thousands 30.3 M 37.5 M 40.7 M* 25.0 M 24.4 M CAGR = 6.1% 56.0M 51.7M 47.0M 44.7M 40.7M CAGR = 10.6% * Estimate Total2,491.15918.0% 2,354.64417.0% 1,266.8899.1% 1,206.2528.7% 1,191.7538.6% 1.075.0007.7% 844.5706.1% 654.0334.7% 617.0794.4% 523.8323.8% 486.5953.5% 402.8152.9% 400.2192.9% 360.8902.6%

17. D EPARTMENT OF T OURISM Room Capacity, 2012 Destinations Available Room Number of Establishments Northern PH 71,8042,248 Metro Manila Metro Manila31,790320 Central Luzon Central Luzon15,024489 Other Regions Other Regions24,9901,439 Hotel Expansion Program in Select Destinations Name Additional Rooms Aklan (Boracay Island) 1,599 Bohol (Panglao Island) 1,250 Metro Manila 1,123 Cebu/ Lapu Lapu/ Mandaue 646 Central PH 61,9783,220 Western Visayas Western Visayas15,200635 Central Visayas Central Visayas27,4471,306 Other Regions Other Regions19,3311,279 Southern PH 28,9221,405 Northern Mindanao Northern Mindanao8,113380 Southern Mindanao Southern Mindanao9,613404 Other Regions Other Regions11,196621 Total PH 162,7046,873

18. D EPARTMENT OF T OURISM LGU Role in Tourism Development Planning Product Development Standard Enforcement Marketing and Promotions Monitoring and Reporting DOTTIEZATPBDTIDPWHDOTC

19. D EPARTMENT OF T OURISM Local Actors in Tourism Development Local Executive Tourism Officer Culture and Arts Officer Business Permitting Officer Planning Officer Tourism Enterprises EnterprisesLocal Councils CouncilsCommunity Leaders LeadersLegislative Body Body

20. D EPARTMENT OF T OURISM National Tourism Development Plan Goal: Develop a highly competitive and environmentally and socially responsible tourism that delivers more widely distributed income and employment opportunities Vision: Become the must experience and more FUN destination in Asia Strategic Direction 1: Develop and market competitive tourist products and destinations Strategic Direction 2: Improve market access, connectivity and destination infrastructure Strategic Direction 3: Improve tourism institutional governance and human resources

21. D EPARTMENT OF T OURISM Cluster Development Framework Tourism Cluster Strategy  Diversify the tourism products  Improve access  Improve visitor facilities, maintenance and operation, and safety and security  Restoration  Raise product standards  Adopt more environmentally and socially approaches  Strengthen community participation

22. D EPARTMENT OF T OURISM LGU as ENABLER for destination development LGU and Cluster Development Strategic Direction 1: Develop and market competitive tourist products and destinations  Conduct assessment and prepare inventory of product offering  Adopt national standards for tourism facilities and services  Facilitate private sector investment (e.g. BPLS )  Adopt green practices in the development of tourism sites  Promote environmentally and socially responsible tourism development  Develop programs to link local communities to the supply chain  Encourage private sector to adopt communities as part of CSR  Work with private sector to sell packages in international and domestic travel fairs and investment forum

23. D EPARTMENT OF T OURISM Tourism Product Porfolio Nature Tourism Cultural Tourism Sun and Beach Tourism Cruise & Nautical Leisure & Entertainment Tourism MICE & Events Tourism Health, Wellness, and Retirement Tourism Diving & Marine Sports Tourism Education Tourism

24. D EPARTMENT OF T OURISM LGU and Cluster Development Strategic Direction 2: Improve market access, connectivity and destination infrastructure  Work with airport and seaport managers to promote direct access to the destination  Prioritize the TDAs and tourism sites  Identify critical roads and last mile access to tourism sites  Allocate annual budget for construction & maintenance of roads and other support infrastructure (water, power, sanitation, health services, etc.)  Coordinate funding support for infrastructure through existing programs (e.g. DOT- DPWH, DA-DPWH, NCI)  Promote PPP for the improvement and operation of tourism assets LGU as INITIATOR for destination development

25. D EPARTMENT OF T OURISM Advancing Competitiveness Enhancing Tourism Access Criteria  Tourism Importance: visitor demand, room supply, other tourism enterprises  Road importance: location to gateways, service centres and tourism sites  Readiness: endorsements by RDC, LCEs, Tourism Associations, Legislators The One Step Project Criteria  Tourism importance: visitors demand, room supply, other tourism enterprises  Poverty magnitude: number of poor families by municipality  Local governance: working relationship with the private sector

26. D EPARTMENT OF T OURISM LGU and Cluster Development Strategic Direction 3: Improve tourism institutional governance and human resources  Establish a local tourism office to act as cluster destination centre  Set-up a tourism statistical database for demand and supply  Review and amend local ordinances based on best practices  Institutionalize the culture of tourism – welcoming behaviour by local communities  Ensure peace and order, and cleanliness in tourism sites  Establish visitor info centre  Promote the link between the tourism enterprises and academic institutions on curriculum and workplace development  Develop and institute a monitoring and evaluation system for NTDP implementation LGU as ENABLER for destination development

27. D EPARTMENT OF T OURISM Improving Competitiveness in Tourism Component 1: Regulatory Impact Assessment (RIA) Provide capacity building on planning, product development and regulation for LGUs that commit to implement the RIA of local ordinances affecting tourism Component 2:Accreditation and Quality Assurance Pilot implementation of new standards and assessment system for hotels and resorts

28. D EPARTMENT OF T OURISM Improving Competitiveness in Tourism Component 3:Skills Development Program Implement training programs for the following clients: - Tourism enterprises binding together to improve the skills of their workers in cooperation with the skills of their workers in cooperation with education and training institutions education and training institutions - Community-based enterprises binding together to upscale their business operations to upscale their business operations

29. D EPARTMENT OF T OURISM Challenges for Local Officials  Supporting tourism growth vis-a-vis competing needs of the local area  Integrating tourism development in the land use plan and zoning ordinance  Enforcing standards for tourism facilities, thus, ensuring global competitiveness  Simplifying steps, processes and time for renewal of licenses and start-up of tourism businesses

30. D EPARTMENT OF T OURISM Thank you for your attention! Please email your concerns at rcanizal@tourism.gov.ph. rcanizal@tourism.gov.ph