1. Ethos, Pathos, and Logos

2. WNB Respond to the following ad:
What is this ad trying to convince people of/ sell people?
Do you think that this ad is good? Why or why not?
What makes it good/ bad?

3. Journal Prompt
Respond to the following advertisement for a Porsche. Do you believe that this ad is effective or not? Explain your answer!!!

4. So, then why are we learning about ethos, pathos, and logos?
Ethos, pathos, and logos are the three modes of persuasion
These were developed by Aristotle
We will be using these three modes of persuasion to look closely at Atticus’ closing remarks

5. Ethos An appeal to authority or credibility of the presenter
How well the presenter convinces the audience that he or she is qualified to present (speak) on the particular subject
This can be done in a number of ways:
By being a notable figure in the field in question, such as a college professor or an executive of a company whose business is that of the subject.
By having a serious interest in a matter.
By using impressive logic that shows the audience that the speaker is knowledgeable on the topic
By appealing to a person's ethics or character.

6. Ethos Example

7. An advertisement will use ethos to try and convince you that the company is more reliable, honest, and credible; therefore, you should buy its product. Ethos often involves statistics from reliable experts. Also, ads use the endorsement of celebrities to makes us believe the product is more credible.

8. Pathos An appeal to the audience’s emotions
Can appeal to a number of emotions to persuade people:
Fear
Happiness
Nostalgia
Compassion
Anger

9. Pathos Example

10. An advertisement using pathos will attempt to evoke an emotional response in the consumer. Sometimes it is a positive emotion such as happiness. Other times, advertisers will use negative emotions such as pain. Pathos can also include emotions such as fear and guilt.

11. Logos Logical appeal of an argument (reason)
Normally used to describe statistics, facts and figures that support the speaker's claims or thesis
Very straightforward, with a scientific and factual approach
Having logos influences ethos as well.

12. Logos Example

13. Ad advertisement using logos will give you the evidence and statistics you need to fully understand what the product does. The logos of the ad will be the “straight facts” about the product or the weight that is carried with the person in the advertisement.

14. Think of it Like This. . .

15. Which is which?

16. WNB: Now what do you think?
Respond to the following ad:
What is this ad trying to convince people of/ sell people?
Do you think that this ad is good? Why or why not?
What makes it good/ bad?

17. Which is which? Google: http://www.youtube.com/watch?v=R4vkVHijdQk
Coin:
Nike: