2 Journal Prompt!!! Respond to the following ad: What is this ad trying to convince people of/ sell people?What companies are backing it?Do you think that this ad is good? Why or why not?What makes it good/ bad?
3 Why are we learning about ethos, pathos, and logos? Ethos, pathos, and logos are the three modes of persuasionThese were developed by AristotleWe will be using these three modes of persuasion to analyze Atticus Finch’s closing argument
4 Ethos An appeal to authority or credibility of the presenter How well the presenter convinces the audience that he or she is qualified to present (speak) on the particular subjectThis can be done in a number of ways:By being a notable figure in the field in question, such as a college professor or an executive of a company whose business is that of the subject.By having a vested interest in a matter, such as the person being related to the subject in question.By using impressive logic that shows the audience that the speaker is knowledgeable on the topicBy appealing to a person's ethics or character.