1. 1 Proper Branding and Production Procedures

2. 2 10 things a strong brand can do for your business 1.Promotes Recognition 2.Helps set you apart from the competition 3.Tells people about your business DNA 4.Provides Motivation and Direction for your Agents and office staff 5.Generates Referrals 6.Helps customers know what to expect 7.Represents you and your promise to your customer 8.Helps you create clarity and stay focused 9.Helps you connect with your customers emotionally 10.Provides your business value Proper Branding and Production Procedures

3. 3 One key element to being able to build a strong brand is the logo DNA 1.Real Estate 2.United (we unite buyer and seller) 3.Lifestyle 4.Country (rural/non-urban) 5.International 6.Contemporary/innovative

4. Logo Guidelines PMS Colors Pantone (PMS) : Blue 295 Green 3425 4-Color Process Blue: Cyan, 100 Magenta, 82 Yellow, 35 Black, 33 Green: Cyan, 97 Magenta, 34 Yellow, 85 Black, 27 Alternate options Black or White are also acceptable Note: Grayscale is not an option Embroidery Thread Colors: Dark Royal 1742 Dark Green 1851

5. Logo Usage Text should be this far away from logo Julie Stockton: Jstockton@unitedcountry.com

6. United Country’s Arsenal 6 Sign up at www.ucArsenal.comwww.ucArsenal.com Business Cards Prebuilt Brochures/Fliers Direct Mail Postcards/Brochures Logoed Apparel Promotional Materials Links to other important companies

7. 7 How to submit a listing for a catalog Take high resolution photos of the property Fill out a suggestion sheet Submit photos and suggestions to the home office by the due date Email Drop box (recommended) Nick McGrath – nmcgrath@unitedcountry.com Snail mail

8. 8 High Resolution Images and Cameras Minimum 1600 x 1200 pixels OR BIGGER What resolution your camera is set to? Settings for an 18 mp camera SymbolSettingPixel Count LLarge5184 x 3456 (18 MP) MMedium3456 x 2304 (8 MP) S1Small 12592 x 1728 (4.5 MP) S2Small 21920 x 1280 (2.5 MP) S3Small 3720 x 480 (0.35 MP) Homework assignment – When you get back to your office check the resolution on your camera and make sure it is set to the green area above. Overkill Preferred Great Minimum Too Small

9. 9 Quiz For Cards  Why should you always include a logo in your marketing materials? –It helps establish your brand and helps consumers identify with you  Who do you contact to get your custom logo? –Julie Stockton (jstockton@unitedcountry.com)  What is the best way to send in high resolution images for the catalogs? –Drop box  Who do you contact to get set up with a drop box? –Nick McGrath (nmcgrath@unitedcountry.com)  What is the most important thing you need to get your listing on the cover of a catalog? –High resolution images  What other real estate companies advertise listings nationwide? –None

10. 10  Where do you go to order catalogs, business cards or get sample ads and free flier downloads? –www.ucArsenal.comwww.ucArsenal.com  What is the lowest resolution image acceptable for covers or larger ads in the catalogs? –1600 x 1200 pixels  When was the first United Country catalog published and where can the public find a copy? –1928, Smithsonian Institution in Washington DC  What is your homework assignment? –Check the resolution setting on your camera Quiz For Cards

11. 11 Questions and Comments