1. Green Arrow Team: Eric Couper, Kathy Kurtak, Xiaohong Pan

2. Green Arrow Outline Background What/Why Green Arrow? How Green Arrow works The Technology Prototypes Lessons Learned 2

3. Green Arrow Background- Inspiration from DOHMH 3 How can crowd sourcing help existing health initiatives more effective? Take Care NYC is the most public initiative targeting habit changes related to food and physical activity Our goal: get people to relate their actual actions with the health statistics and written suggestions issued by DOHMH

4. Green Arrow What is Green Arrow? 4 Health Mapping Yellow Arrow Model Linking physical locations to health influences Big Picture: Think of places that impact your health Mark this location with a sticker for others to see and text in for further info Mark this location on a map for others to view online

5. Green Arrow Why Green Arrow? 5 Encourage people to take time and think about their own health decisions Learn from other people’s knowledge and decisions Initiate a dialogue within communities about a topic often left to the classroom or doctor’s office

6. Green Arrow Interested Group / Individual visit GA website Order stickers and print out forms Place stickers in neighborhood Enter stories, sticker #, and locations in GA website People come across the sticker and text in for more information New people are interested in knowing more about GA How Green Arrow Works? 6 New people only interact via SMS

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9. Instruction of Putting Stickers 9

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12. Green Arrow 12 General Users Crowd Website, greenarrowmap.com Server Customized! GA Laptop and modem User laptop User cell

13. Green Arrow 13 Steps to Customization: Changed Home page  View Map Added About GA, Home, Getting Started pages Removed Contact Us, Submit Report pages Customized background Created forms with customizable maps Altered language (i.e. reports  green arrows) Embedded pictures

14. Green Arrow Prototypes 14

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17. Green Arrow Prototypes 17

18. Green Arrow What Worked Setting up a customized website provides an easy way for people to learn about GA and participate Online forms make it easy for anyone to use Online map allows anyone to access Green Arrow location and information The platform as a whole could support crowd sourcing if we could get buy in 18

19. Green Arrow Lessons Learned People are nervous about posting stickers even if they see the value in doing it People don’t notice stickers Our ideas limited by capability of available technology Groups don’t want to test something that hasn’t been tested Stickers stay up when located near other postings, but not as visible (7 stickers still up) Stickers put up on visibly prominent locations were removed (3 stickers down) 19