1. Any use of this material without specific permission of Case Commons is strictly prohibited By: Marquis Cabrera July 3 rd, 2015 Rough (Dynamic) Draft Grow Hacking Proposal

2. Growth Hacking Messaging We are a women-led, pair programming, rub-gem company. We're not social workers, that's not our job, our job is to figure what social workers need in software. We are public entrepreneurs working to improve the child welfare space!

3. Growth Hacking External Messaging We are a women-led, pair programming, rub-gem company. We're not social workers, that's not our job, our job is to figure what social workers need in software. We are public entrepreneurs working to improve the child welfare space! Note: How can we play up female tech entrepreneurship aspect of our organization? Note: How do we focus in more on social workers? How do we engage and leverage social worker community via growth hacking? Note: How can we play up public entrepreneurs in child welfare, essentially our public good?

4. Growth Hacking Tactics Social Media: Growing social bandwidth. Twitter, Facebook, Pintrest, etc.. Hashtags: Join the conversation or create conversation. Engage new partners. Manage social media handle. How can we grow and maintain a community of interested stakeholders? Blogs – Thought leader in the space. Interview experts. Landing pages to download 1-page guides. Talk about common industry practices. Cross posting on child welfare blogs. How do we share institutional knowledge? Webinars – Meet people where they currently are. Learn more about Casebook. Learn more about child welfare/ SACWIS. How do engage potential research participants where they are? Panels /– Events – Meet people in-person to buld relationships. SXSW, NAPCWA, etc. How can we strategically attend events and “wow” people?

5. Growth Hacking Social Media Social Media: Twitter – Create a conversation that allows people to chime-in. Using a new hastag: #techforsocialworkers #techforchildwelfare. For example: Florida has #itcanebedone campaign. Join conversations here using these hashtags: #nptech #techforgood #data4good #NPCdigi Facebook- Using images with links that illicit emotion. For example, see Together We Rise’s Facebook page. Blog – What is a SACWIS system? What is the difference between Centralized and County Systems? What is COTS? How does child welfare work? What are some statistics? Example: Children’s Rights has a great blog with a lot of information; they pop every time googling ‘child welfare data’.

6. Growth Hacking with Events and Landing Pages Webinars: External – Put together a webinar for external folks. For example: Social Solutions did just this. Landing Pages – Create guidance around AFCARS repporting. Create tips on how to develop a technology startup. Develop 5 tips to become a public entrepreneur. Note: These actions to engage folks interested in our niche industry or topic of conversatiion. Panels/ Events – What events are happening in the child welfare space? Who is putting on hot events annually? Should we put on an event? Next Steps: Put together a calendar of events and also ask what would we put an event on around?