1. Copyright © 2008 by Sports Career Consulting, LLC Lesson 5.3 – MISSION STATEMENT SAMPLES

2. LESSON 5.3 The Marketing Plan  What business are we currently in?  Who are our current customers?  What is the scope of our market?  How do we currently meet the needs of our customers? The Mission Statement The mission statement should address the following questions: Copyright © 2014 by Sports Career Consulting, LLC

3. LESSON 5.3 The Marketing Plan  Be shared with and supported by company employees  Explain why the organization exists and what it hopes to achieve The Mission Statement To be effective, the mission statement should also: Copyright © 2014 by Sports Career Consulting, LLC

4. UNIT 5 Mission Statements Green Bay Packers Copyright © 2008 by Sports Career Consulting, LLC “The Green Bay Packers’ mission is to be a dominating force in professional football’s competitive arenas. On the field, the Packers will continually strive to present their fans with the highest level of performance quality available. In their operating activities and relations with the NFL, the Packers will also continually strive for excellence in the quality of work performed.”

5. Green Bay Packers (continued) Copyright © 2008 by Sports Career Consulting, LLC “On-field and operating personnel will, at all times, maintain the highest ethical and moral standards in their actions, recognizing that they are all representatives of the Packers franchise and traditions. Overall, the Packers will commit themselves to doing their part in representing the State of Wisconsin with competitiveness, respect, and dignity.” UNIT 5 Mission Statements

6. Ohio St. University Athletics Copyright © 2008 by Sports Career Consulting, LLC “The Ohio State University Department of Athletics supports the University mission by providing student athletes with exceptional educational and athletic opportunities. We commit to national leadership, excellence and the highest ethical standards in intercollegiate athletics. We will sustain a strong financial and community base of support by presenting outstanding intercollegiate athletic teams which provide quality entertainment and a positive public identity for the University.” UNIT 5 Mission Statements

7. Texas A&M Athletics Copyright © 2008 by Sports Career Consulting, LLC “Texas A&M Athletics is committed to Building Champions through academic achievement, athletic excellence and national recognition of our student-athletes, teams and programs. We provide our student-athletes with all the necessary tools for them to be Champions in their sport and life. The integrity of our program is rooted in the tradition and spirit of Texas A&M to bring honor and distinction to our University.” UNIT 5 Mission Statements

8. University of Kansas Athletics Copyright © 2008 by Sports Career Consulting, LLC “Kansas Athletics is inextricably linked to The University of Kansas as we both share a single unifying goal: Unparalleled Excellence. In the classroom, in our athletic competition and within our community of collegiate sports, Kansas Athletics will be a national leader - never a follower - in setting the highest standards for competitive excellence, ethical behavior and fiscal integrity. UNIT 5 Mission Statements

9. University of Kansas Athletics Copyright © 2008 by Sports Career Consulting, LLC “We will create a stimulating, multi-cultural environment that nurtures the human potential, the mental well-being and spirit of every student-athlete and athletics staff member, while enhancing the University of Kansas' commitment to disciplined inquiry, intellectual diversity and uncompromising integrity.” UNIT 5 Mission Statements

10. UNLV Volleyball Mission Copyright © 2008 by Sports Career Consulting, LLC “The goal of the UNLV Volleyball program is to help young women achieve their academic, athletic and personal potential during their tenure at UNLV. The challenges of being a full-time student-athlete at UNLV, help mold young Rebels into future leaders. Learning how to respond to these challenges helps develop the character and independence of the student-athlete. Following their playing days with UNLV volleyball, student-athletes emerge as healthy, independent and pro-active leaders in the community.” UNIT 5 Mission Statements

11. Oklahoma Sooners Mission Copyright © 2008 by Sports Career Consulting, LLC UNIT 5 Mission Statements “The mission of the University of Oklahoma Department of Athletics is to inspire champions today and prepare leaders for tomorrow by providing an excellent environment to enable student-athletes to achieve their highest academic, athletic and personal aspirations.”

12. Virginia Tech “Hokie Club” Mission Copyright © 2008 by Sports Career Consulting, LLC UNIT 5 Mission Statements “The Virginia Tech Athletic Fund, Inc. (VTAF) is charged with the responsibility of all athletic fundraising at Virginia Tech in support of athletic scholarships, capital improvements, and programmatic needs of the Athletics Department.”

13. LESSON 5.3 The Marketing Plan Copyright © 2014 by Sports Career Consulting, LLC Mission Statement for the Chicago Bulls *Mutual respect for each other, and a commitment to excellence, innovation, integrity and quality in everything we do. *By providing our guests with superior entertainment value in a clean, secure, and comfortable environment—win or lose—regardless of their interest level in basketball. *By helping our sponsors build their brands and grow their business. *By treating our respective constituencies with respect, appreciation, and as we ourselves would want to be treated and serviced. In other words, by putting our fans and sponsors first every single day—and meaning it. *By making our community a better place to live through our support of worthy social causes. *By involving our guests in the game as active participants—not merely spectators. *By knowing who and where our fans are, and reaching out to them. *By working hard to make NBA basketball the most popular sport in our community and by selling and humanizing our players to everyone we meet. *By being proactive and accountable in carrying out our mission.

14. St. Louis Zoo Mission Copyright © 2008 by Sports Career Consulting, LLC UNIT 5 Mission Statements “To conserve animals and their habitats through animal management, research, recreation, and educational programs that encourage the support and enrich the experience of the public.”

15. Boston Athletic Association Mission Copyright © 2008 by Sports Career Consulting, LLC UNIT 5 Mission Statements “The Boston Athletic Association, committed to encouraging and promoting fitness through athletics, has developed a program with the Boston Marathon and charitable organizations in the Boston area. The B.A.A. assists these charitable organizations by providing guaranteed entries for their organization’s fund raising purposes and, in the spirit of charity, encourages all qualified runners to aid in these efforts.”

16. Copyright © 2008 by Sports Career Consulting, LLC Now that you have determined what an effective mission statement should look like, write one on your own for Lafayette High School Athletics, the team that you play on here at school, or an actual real life organization you belong to. Discussion Topic UNIT 5 Mission Statements