1. Visual Rhetoric
C Jones

3. What do you think the message of this ad portrays?
This ad wants the audience to know the dangers of second hand smoking.

4. Who is the audience of this ad?
The audience of this ad is to everybody that smokes and the people around smokers.

5. Logos
That second hand smoking is dangerous to everybody and it can cause drastic implications to your lungs like putting a plastic bag over your head.

6. Ethos
The organization called the Chilean Corporation Against Cancer

7. Pathos
This ad makes you think of the hurt that you are giving to other people around you. There is a smoke like bag covering the child’s head suffocating him just like the second hand smoke.

8. What if I omit the words?

9. What if I omit the words?
The picture still worries me but I would not know that this picture is about second hand smoking.

10. Was this ad effective?
I believe this ad was effective, it showed me the dangers of second hand smoking.

11. About the ad
This ad came form a 2008 public health and safety campaign called “smoking is murder.” This ad was created by a organization called the Chilean Corporation Against Cancer.

12. Citations www.google.images.com
pathemats.blogspot.com/visual-analysis.html