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THE ART OF PERSUASION
PERSUASION To cause (someone) to do something by means of argument, reasoning or entreaty (request).
PERSUASION To win over (someone) to a course of action by reasoning or inducement (influence).
PERSUASION To make someone believe something; to convince someone.
3 Kinds of Arguments ETHOS Logos pathos
ethos Appeals to sense of ethics and morals Right or wrong
ethos It’s not right to steal. If you smoke, you are also risking the health of those around you Cheating is morally wrong.
logos Appeals to sense of logic. Use reason.
logos When people steal, it forces store owners to raise prices to cover the cost, and everyone suffers. If you cheat, you don’t learn what you need to learn, so you are actually cheating yourself
pathos Appeals to feelings and emotions
pathos I don’t want you to die—so please don’t smoke! (guilt) If you cheat, your guilty conscience will keep you awake at night! If you cheat, you might get caught! (fear)
PERSUATION TECHNIQUES TOOLS FOR PERSUASION
FACTS BITS OF INFORMATION THAT CAN BE PROVEN Last year, 2 million people died from smoking
examples My Aunt Sally was a victim of smoking. She died of lung cancer.
Expert opinions Beliefs by someone who is considered an expert in the field The Surgeon general of the United States has warned against the dangers of smoking.
logic A series of thoughts that lead to a conclusion It is easy to see how years of filling your lungs with hot smoke can ruin your health.
Emotional appeals Build on a person’s feelings So, please, don’t smoke. If you can’t quit for yourself, quit for the people who love you.
Warm Up – Writer’s Notebook “Puppy Adoption” Respond – Both of these puppies were left on your doorstep. You are not sure if your parents will agree to.
Nonfiction and Persuasive Appeals According to Greek philosopher Aristotle.
Ethos, Pathos, Logos Aristotelian Appeals “The Art of Persuasion”
Argumentative and Persuasive Writing. What is Persuasive Writing? Writing used to: change the reader’s point of view request an action by the reader ask.
Persuasive Reading Elements of an Argument. Words to know… Claim- Writer’s position on an issue or problem. State your argument. The claim may appear.
Ethos, Pathos, Logos. Bell Work What do you think about and/or feel when you look at this ad?
Persuasive Writing The Rhetorical Appeals The art of persuasion Aristotle, the ancient Greek philosopher, developed the theory of how arguments are constructed.
Rhetorical Appeals ETHOS, PATHOS, and LOGOS. Rhetoric: (1)The art of speaking and writing effectively. (2) Art of persuasion through language.
PERSUASION. the claim The purpose of persuasive writing is to convince others to think the way we do or bring about some kind of action. Persuasive text.
Aristotle’s PeRsuasive Audience appeals. ARISTOTLE In Rhetoric, Aristotle describes three main types of rhetoric: ethos, logos, and pathos. Rhetoric (n)
Something Appeal-ing The Persuasive Appeals and Where We Find Them.
ARISTOTLE’S THREE MODES OF RHETORIC Rhetoric – Using language to persuade According to Aristotle, rhetoric is "the ability, in each particular case, to.
Argument: Ethos, Pathos, Logos Informational Text (nonfiction) RI 7.8 I can trace and evaluate an argument and specific claims in a text.
Persuasive Writing Persuasion- writing or speech that tries to get people to think or act in a certain way. It is used in editorials, speeches and advertisements.
Persuasive Techniques We will define and create examples of persuasive techniques.
RHETORICAL APPEALS The Art of Persuasion. LOGOS Rhetorical appeal (persuasion) based on logic and reason. It makes sense. EX) We do not have enough.
What is an Argument? A “How-To” Guide. An Argument Must Be Based Around an Arguable Thesis Arguable thesis=something people disagree on Arguable thesis=something.
PERSUASIVE UNIT. The word argument doesn’t always mean a disagreement between two people. An argument in formal writing and speaking is.
Aristotle’s Three Ways to Persuade Logos Ethos Pathos.
Persuasive Strategies Questions/Main Ideas What is Persuasion? What is a “claim?”
The more you improve your skills in developing an argument, the better you will be at thinking critically, reasoning, making choices, and weighing evidence.
Logos Ethos Pathos. Aristotle ( BCE ) is the most notable product of the educational program devised by Plato. Aristotle wrote on an amazing range.
A Guide to Ethos, Pathos, and Logos for “WAY SMART” Middle School Students By Chuck Bennett.
The Power of Persuasion. Answer the following questions. What is an argument? (hint: not the fighting kind) What is a claim? What is a counterargument?
What is rhetoric? What you need to know for AP Language.
English 10. Rhetoric (n) - the art of speaking or writing effectively (Webster's Definition). According to Aristotle, rhetoric is "the ability, in each.
Persuasive Writing. How do we persuade? Ethos – Ethical appeal Connecting with someone’s morals or character Examples? Pathos – Emotional appeal.
3 Types of Persuasion: Ethos, Logos, Pathos RHETORICAL STRATEGIES: Rhetoric (n) - the art of speaking or writing effectively or persuasively What does.
Argumentation by Laurie G. Kirszner & Stephan R. Mandell.
Persuasive Strategies. Claims and Counterclaims Claim: a statement that can be argued. Counterclaim: a claim made by someone with an opposing opinion.
Rhetoric and Persuasion General Notes section of your composition notebook!
There is one thing that ALL of you wanted/ want/ or will be wanting this school year. Follow the directions on the “Bell Ringer” section of the handout.
Rhetorical Devices: Pathos, Logos & ETHOS English 11.
Ethos, Pathos, Logos Rhetorical Strategies. Rhetoric Rhetoric—the art of speaking or writing effectively (Webster's)Rhetoric—the art of speaking or writing.
The Art of Persuasion How Convincing are You?. Persuasion Persuasion is the act of convincing others by giving reasons that make sense.
THE POWER OF WORDS! Persuasive Means. How many of you have ever done the following: – Begged your parents to stay home from school – Asked your parents.
The Exalted Trinity Appeals to the Reader. Aristotle Aristotle was one of the first to discover that effective speakers use three kinds of appeals to.
Make them believe!!. The process of creating, reinforcing or changing of people’s beliefs or actions.
Ethos, Pathos, and Logos. Ethos ethos (Credibility), or ethical appeal- means convincing by the character of the author. We tend to believe people whom.
Persuasive Rhetorical Appeals in Advertising. An appeal to emotion An advertisement using PATHOS will attempt to evoke...
Three Types of Persuasive Appeals logospathosethos.
READING PERSUASIVE TEXTS What is persuasion? What is persuasion? Persuasion is the act of influencing someone to believe or consider a certain point.
Day 1 Learn Ethos, Pathos, and Logos Learn Ethos, Pathos, and Logos Complete sentence examples Complete sentence examples Read and analyze “Malaria Forum”
Persuasion is the influence of beliefs, attitudes, intentions, motivations, or behaviors. It is the process aimed at changing a person’s or group’s.
The Three Appeals of Argument. Approximately 2300 years ago Aristotle wrote a piece, On Rhetoric, in which he laid out the three elements of persuasion:
Features of Persuasive Language in Writing & Speaking Who uses it? How is it used? How can we use it? English III.
A classical look at the art of public speaking. Webster’s: “The art of speaking or writing effectively.” Aristotle: “The ability, in each particular.
Ethos, Pathos, Logos. When analyzing someone else’s argument or constructing your own, always ask yourself these questions: 1. Who is the speaker? 2.
The Greek philosopher Aristotle divided the means of persuasion, appeals, into three categories--Ethos, Pathos, Logos. Ethos, Pathos and Logos.
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