Presentation on theme: "Smoking isn’t just suicide. It’s murder."— Presentation transcript:
1Smoking isn’t just suicide. It’s murder. TJ Wright2nd periodSmoking isn’t just suicide. It’s murder.
2Background Ad from CONAC Chilean Corporation Against Cancer Advertising Agency: DRAFT FCB + IDBCreative Director: Rodrigo GómezArt Director / Illustrator: Paulino CaffarenaCopywriter: Gustavo Hernandez
5What catches your attention? Why? The smoke that forms a “bag” around the child’s head. It shows that second-hand smoke can be just as deadly as smoking yourself by comparing it to suffocation. The child is also shown to be in quite a lot of pain.
7How do light and color create the focus? The light is brighter around the child’s head and darker around the rest of his body which puts more focus on the “smoke bag” around his head. His face and the smoke are lighter colors than his clothes and the background which allows more emphasis on the message.
9What is included or omitted? The gender and estimated age is included and allows the audience to think about how smoking can affect the future of children. The person who is smoking is omitted so the audience doesn’t know if they are a parent, relative, or complete stranger.
13Who is the intended audience? Smokers and the public. The ad wants to make smokers aware that they are not harming only themselves, but everyone around them. The ad also wants the public to be aware that second-hand smoke can be just as deadly as if nonsmokers were smoking themselves.
17Pathos?I felt sympathy for the child because I just want to take the pain away from him and free him from a world of smoking. I felt empathy with the child because I have experienced second-hand smoke all my life.